La Vie De Luc: Leopard

They come to the wild in search of pure water.
Straight from the source.

Advertising Agency: Fishgate Advertising, South Africa, Cape Town
Creative Director: Quintes Venter
Art Director: Herman Venter
Copywriter: Maria Berrios-Carter
Illustrator: Jean van der Mescht
Photographer: Justin Patrick
Additional credits: Burger Grobler
Published: 2010

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13 comments

Shawali's picture
Shawali
8390 pencils

I find the copy to be a bit complicated, but this is good!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

matheusorneles's picture
matheusorneles
11 pencils

the leopard looks a bit strange to me, but i liked all the other ads.

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Galo's picture
Galo
441 pencils

Thats because it's not a leopard. It's a cheetah! But it's a nice ad, anyway.

Guest's picture
Guest

I like the concept but i think they didn't execute it as well as they could have.

Guest's picture
Guest

This is not leopard. This is cheetah.

Guest's picture
Guest

What's the point?

whatthefudge's picture
whatthefudge
1268 pencils

What do they mean with "They come to the wild..."? They LIVE in the wild.

Guest's picture
Guest

I Think this is good

bad astronaut's picture
bad astronaut
544 pencils

so the source is at the bottling factory? The copy needs work.

Guest's picture
Guest

Looks like it's drinking its own pee.

Guest's picture
Guest

I too think copy needs work. May be removing the line "Straight from the source" from its present position and placing it under the logo could have helped...

Jupiter's picture
Jupiter
547 pencils

errr...they're FROM the wild...then...they come to the wild in search of pure water...???
can somebody care to explain?

just asking to gather more pencils:-)

commenting just to gather more pencils:-)

Guest's picture
Guest

how come the bottle ended up on the table after the spill??
copy needs brevity

PS: *pee comment = spot on!

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