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La Sportiva: Frostbite

La Sportiva: Frostbite
Your rating: None Average: 6.5 (31 votes)

The Nepal Evo GTX. For serious cold.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Jeff Harrison
Writer: Jono Holmes
Account Manager: Joanne Turner
Photographer: Hans Sipma

Comments

everartz's picture 5344 pencils

painful image, really.. this doesnt make me wanna go to canada thou i wanted sometime back!!
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

gmint7's picture 2084 pencils

:::J:::
me too..
the guy is dead rite...?

:::J:::

farafalida's picture 34 pencils

this is what i called the FEAR appeal in ads and what will fear me that, peops will think twice to buy this shoes because it will only protect ur feet but not ur life! And gmint7 yes he is dead....because of infection of gangren...

me myself and irene's picture 1256 pencils

the message is pretty clear here. they are selling BOOTS, man, in a certain way they don´t care about the rest of your body, this is a "mission" for other brands. and that´s the way it should be.

i like the ad, it´s effective and makes you feel your feet warm!!
wanna keep your body as warm as your feet? go buy some clothes for serious cold too, not just the boots. but these boots, oh yeah, they do their work. good job.

the_capywriter's picture 2895 pencils

I agree with farafalida... although they're only selling shoes... they might make you change your mind not to go to places where you would need this kind of shoes...

- adsactly! -

bknowlden's picture 3435 pencils

Smart, super-gross, but smart.

abdou's picture 78 pencils

I wonder what the shoes are looking like!!!

the_capywriter's picture 2895 pencils

euh... aren't that the shoes in left bottom corner??

- adsactly! -

abdou's picture 78 pencils

I was wondering about the shoes used in that hellish trip!!!

Rick Lee's picture 14 pencils

?

xhp's picture 545 pencils

Not convincing, the upper part of the legs arent worked enough in my opinion, or too much !

xhpdesign.com

digifool's picture 106 pencils

It's a good ad. However, if you're an ad nerd, you can tell that they came from the same people who brought you these ads:

http://adsoftheworld.com/media/print/bare_wetsuits_barnacle
http://adsoftheworld.com/media/print/bare_wetsuits_prune
http://adsoftheworld.com/media/print/bare_wetsuits_remora

8 Flr Fishheads's picture 24 pencils

Yuck

imke's picture 472 pencils

SOMETIME, TOO MUCH IS TOO BAD

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

Mr.Top's picture 732 pencils

Is more like he fell on Acid or something.

Rajib's picture 371 pencils

Nice Concept... but is logic working?...

<<.... Method in Madness ....>>

kaceres's picture 209 pencils

disgusting, bad art direction.

Curry's picture 5 pencils

Think Timberland...campaign by Tim Delaney

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