La Nacion Sports Newspaper: Wheat bread

I find myself buying sliced wheat bread just for a chance to win a trip to Germany.
What's happening to you is called a World Cup.
The sports newspaper that knows how it feels every four years.

Advertising Agency: la comunidad, Buenos Aires / Miami
Chief Creative Officers: Joaquin Mollá, José Mollá
Creative Directors: Ricky Vior, Leo Prat
Copywriter: Ramiro Raposo
Art Director: Fernando Sosa
Photographer: Nicolás Trovato

6 comments

andrej dwin's picture
andrej dwin
939 pencils

nice work.
but using only half of the visuals would do good to the campaign.
btw, what freak did decide to use that visual with the "boyfriend" headline? :-)

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jonybeta's picture
jonybeta
364 pencils

I love this campaign! so insightful, clever.
http://micorazontusmanos.blogspot.com/

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

rituls_2007's picture
rituls_2007
45 pencils

beauty. i love this kind of work.

Spider's picture
Spider
289 pencils

I love the campaign but come on guys, let the guy buy things to go to South Africa. The german world cup is old!

elmikel's picture
elmikel
1147 pencils

exactly!

M´AD MAX's picture
M´AD MAX
195 pencils

a good concept is better tahn 1000 images

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