La Nacion Sports Newspaper: Wheat bread
I find myself buying sliced wheat bread just for a chance to win a trip to Germany.
What's happening to you is called a World Cup.
The sports newspaper that knows how it feels every four years.
Advertising Agency: la comunidad, Buenos Aires / Miami
Chief Creative Officers: Joaquin Mollá, José Mollá
Creative Directors: Ricky Vior, Leo Prat
Copywriter: Ramiro Raposo
Art Director: Fernando Sosa
Photographer: Nicolás Trovato



6 Comments
nice work.
but using only half of the visuals would do good to the campaign.
btw, what freak did decide to use that visual with the "boyfriend" headline? :-)
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I love this campaign! so insightful, clever.
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Jonathan Betancur
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beauty. i love this kind of work.
I love the campaign but come on guys, let the guy buy things to go to South Africa. The german world cup is old!
exactly!
a good concept is better tahn 1000 images