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La Nacion Sports Newspaper: Wheat bread

La Nacion Sports Newspaper: Wheat bread
Your rating: None Average: 6.5 (19 votes)

I find myself buying sliced wheat bread just for a chance to win a trip to Germany.
What's happening to you is called a World Cup.
The sports newspaper that knows how it feels every four years.

Advertising Agency: la comunidad, Buenos Aires / Miami
Chief Creative Officers: Joaquin Mollá, José Mollá
Creative Directors: Ricky Vior, Leo Prat
Copywriter: Ramiro Raposo
Art Director: Fernando Sosa
Photographer: Nicolás Trovato

6 Comments

andrej dwin's picture 963 pencils

nice work.
but using only half of the visuals would do good to the campaign.
btw, what freak did decide to use that visual with the "boyfriend" headline? :-)

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jonybeta's picture 364 pencils

I love this campaign! so insightful, clever.
http://micorazontusmanos.blogspot.com/

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

rituls_2007's picture 45 pencils

beauty. i love this kind of work.

Spider's picture 280 pencils

I love the campaign but come on guys, let the guy buy things to go to South Africa. The german world cup is old!

elmikel's picture 1153 pencils

exactly!

M´AD MAX's picture 195 pencils

a good concept is better tahn 1000 images

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