La Nacion Sports Newspaper: Hug

He kisses my daughter. He eats my food. He drinks my beer.
So why can't I stop hugging my daughter's boyfriend?
What's happening to you is called a World Cup.
The sports newspaper that knows how it feels every four years.

Advertising Agency: la comunidad, Buenos Aires / Miami
Chief Creative Officers: Joaquin Mollá, José Mollá
Creative Directors: Ricky Vior, Leo Prat
Copywriter: Ramiro Raposo
Art Director: Fernando Sosa
Photographer: Nicolás Trovato

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11 comments

fractalrene's picture
fractalrene
1506 pencils

I like the art direction, specially this one.

Ron Jeremy's picture
Ron Jeremy
92 pencils

Fookin cool art direction.

pihalefts's picture
pihalefts
6 pencils

Uhh, where's the football?

floydeepurple's picture
floydeepurple
349 pencils

brilliant art...and overall nice campaign...and i feel like saying it again, brilliant art...

soulviamusic's picture
soulviamusic
136 pencils

arts good, but i dint get it , coz am from india.........

jonybeta's picture
jonybeta
364 pencils

I love the idea, the art it´s so good too.
http://micorazontusmanos.blogspot.com/

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Ayerif's picture
Ayerif
36 pencils

Lovely ads

elmikel's picture
elmikel
1147 pencils

great illustration! really awesome! on the other hand it's a bit daring to sell newspapers this way...

ssguixi's picture
ssguixi
215 pencils

is that newcastle utd?

lovely~

rocketman's picture
rocketman
387 pencils

yes, the art direction is amazing, but what does it have to do with the world cup? am i missing a local reference to white rabbits in argentinian football?

juliangray's picture
juliangray
987 pencils

hes a rabbit because his banging his daugther non stop.

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