La Nacion Sports Newspaper: Hug

He kisses my daughter. He eats my food. He drinks my beer.
So why can't I stop hugging my daughter's boyfriend?
What's happening to you is called a World Cup.
The sports newspaper that knows how it feels every four years.

Advertising Agency: la comunidad, Buenos Aires / Miami
Chief Creative Officers: Joaquin Mollá, José Mollá
Creative Directors: Ricky Vior, Leo Prat
Copywriter: Ramiro Raposo
Art Director: Fernando Sosa
Photographer: Nicolás Trovato

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fractalrene's picture
1506 pencils

I like the art direction, specially this one.

Ron Jeremy's picture
Ron Jeremy
92 pencils

Fookin cool art direction.

pihalefts's picture
6 pencils

Uhh, where's the football?

floydeepurple's picture
349 pencils

brilliant art...and overall nice campaign...and i feel like saying it again, brilliant art...

soulviamusic's picture
136 pencils

arts good, but i dint get it , coz am from india.........

jonybeta's picture
364 pencils

I love the idea, the art it´s so good too.

Jonathan Betancur

Ayerif's picture
36 pencils

Lovely ads

elmikel's picture
1147 pencils

great illustration! really awesome! on the other hand it's a bit daring to sell newspapers this way...

ssguixi's picture
215 pencils

is that newcastle utd?


rocketman's picture
387 pencils

yes, the art direction is amazing, but what does it have to do with the world cup? am i missing a local reference to white rabbits in argentinian football?

juliangray's picture
987 pencils

hes a rabbit because his banging his daugther non stop.

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