La Gazzetta dello sport / Computer Io Posso: Fight, 3

Did you fight with your computer? Computer Io Posso. The course to make it up with your Computer.

Advertising Agency: Mccann Erickson
Executive Creative Director: Marco Cremona
Creative Director: Gaetano Del Pizzo
Art Director: Davide Mosconi
Copywriter: Daniele Agliata
Photographer: Giovanni Pirajno

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26 comments

TRICKY's picture
TRICKY
3930 pencils

i would have loved to see a snap shot of the fight scene ....

The man who stops advertising to save money is like the man who stops the clock to save time

blacksmurf's picture
blacksmurf
200 pencils

mhhhh...the copy is good, but i don't like art direction.
Don't make me laugh (and it should...)

easy to say "art director".

samwanzer28's picture
samwanzer28
313 pencils

After I fight with my computer I usually throw it out the window and not lugging it around like that idiot.

Guest's picture
Guest

Why is he standing... if he has seat available... unrealistic... sit and fight, crap.

Guest's picture
Guest

Why is he standing if he has space to sit... Sit and fight peacefully. What C_ _ _!

Guest's picture
Guest

1. thought

Guest's picture
Guest

I am not english native, but as far as I know it should say 'fight against' instead of 'fight with' which suggest rather aliance with the computer not the hostility.

lennijyn's picture
lennijyn
18 pencils

The way you're thinking about the words makes perfect sense, but the way they wrote it is actually correct. I know, the English language doesn't always make a whole lot of sense.

bknowlden's picture
bknowlden
3647 pencils

Overall, pretty poor retouching, but the photography really helps. And i really like the art direction of the copy.

Guest's picture
Guest

Why did he punch the back of his computer?

corndogfuneral's picture
corndogfuneral
1053 pencils

I am not a fan on this one. Maybe the next one is better.

Guest's picture
Guest

seems ike that standard nxt door nice guy who rather than fighting with his girlfriend chose to get it on with his pc. like the idea. Like that he stands up and stands out...true piy, we dont have any fight scenes..cool art!

Guest's picture
Guest

Ma andate a cagare va...

Guest's picture
Guest

Bad, very Bad, the concept is their but i don't see the benefit!!!!

Guest's picture
Guest

malaaooaooaooooaoooooo!!!!!!!!!!

Guest's picture
Guest

If I was pissed at my computer I wouldn't walk around it and donkey punch it from the back. You hit the screen.

Guest's picture
Guest

blacksmurf!!!!! the idea is a clear, because is symple... are you an account???? whit this name everything is possible

Guest's picture
Guest

Love this campaign. Brilliant.

Guest's picture
Guest

Love this campaign. Brilliant.

gmint7's picture
gmint7
2685 pencils

:::J:::

i don't get it.
fight with ur computer??
like play fighting games?

:::J:::

samwanzer28's picture
samwanzer28
313 pencils

More like when you're pissed with the computer for hanging when you're rushing something.

Guest's picture
Guest

Literal.
Basic.
Student work.

Carlos Garcia's picture
Carlos Garcia
846 pencils

Even though i can understand where they were going with this it still feels like a student work.
Try harder.

CG

Wordnerd's picture
Wordnerd
6662 pencils

man this is forced. so he's not only standing like a total idiot in a bus, he even got angry walked around the table to punch his computer from behind?

Guest's picture
Guest

that is one cool relaxed face...works..concept is ismple...sticks in the mind...he punched his computer from behind, that is strange though! But on the whole it gets a smile

Guest's picture
Guest

the dangling wires dont do it for me but besides that im giving it 8

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