La Gazzetta dello sport / Computer Io Posso: Fight, 1

Did you fight with your computer? Computer Io Posso. The course to make it up with your Computer.

Advertising Agency: Mccann Erickson
Executive Creative Director: Marco Cremona
Creative Director: Gaetano Del Pizzo
Art Director: Davide Mosconi
Copywriter: Daniele Agliata
Photographer: Giovanni Pirajno

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16 comments

TRICKY's picture
TRICKY
3921 pencils

the best of the 3

The man who stops advertising to save money is like the man who stops the clock to save time

lennijyn's picture
lennijyn
18 pencils

agreed.

Guest's picture
Guest

very first thought

Guest's picture
Guest

first thought

Stevil's picture
Stevil
108 pencils

Seriously! Based on what? You don't have to have 20 ideas to have one good one! Sometime a first thought is the best one!!! I get tired of people throwing out the same buzz phrases on this site, without a shred of intellectual thought to back it up! Good Day!!!

Bianconiglio's picture
Bianconiglio
406 pencils

Student idea with pro execution.

Guest's picture
Guest

boring ad
(and, by the way, who owns today a computer like that one?)

Stevil's picture
Stevil
108 pencils

about 50% of computer users!

corndogfuneral's picture
corndogfuneral
1053 pencils

Is it for computer training? You don't kick a computer because you don't know how to use it. You kick it because it's laughing at you.

Guest's picture
Guest

best of 3. like how the characters in each frame shown are always kinda clam and they end up doing these violent things...

sandeepmc's picture
sandeepmc
19 pencils

the wrecked part of computer not a perfection work

Guest's picture
Guest

Literal.
Basic idea.

Guest's picture
Guest

basic but good for metro entertainment!

Guest's picture
Guest

It' so funny. simple to understand.

Guest's picture
Guest

would make more sense if the punch and kick were through the front the computer

PERP's picture
PERP
433 pencils

I wonder; what kind of action is this ad calling for exactly?

.: look for the green giant on the label :.

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