March 2014

Print advertisment created by Carteblanche, Canada for La Fondation les petits trésors, within the category: Public Interest, NGO.

I am not a monster.
10% of boys between 6 and 11 years old have attention deficits and/or are hyperactive.

Advertising Agency: CARTEBLANCHE, Canada
Strategy Council: Marc-André Trépanier, Nadia De Gagné, Chloé Ricour
Creatives: Johann Smith, Christian Jomphe, Sylvain Raymond, Taïla Khampo, Sébastien Ouellette
Video Production: Alt
Director: Nicolas Fransolet
Producers: Jérôme Couture, Andrée-Lyne Jacques
Photo Director: Olivier Laberge
Artistic Director: Benoît Morin
Stylist: Scindya de Barros
Sound Studio: Sonart
Music: Apollo
Photographer: Christian Tremblay

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