La Curacao Store: Orange with Carrot

Mix is an art

These are the names of delicious juice fruit mixes.
The image is a visual analogy of the top view of the twirl in the blender and the mix oil color brushstroke.

Advertising Agency: APEX BBDO, San Salvador, El Salvador
Creative Director / Art Director / Illustrator: Coke López
Copywriter: Emerson Huezo
Photographers: Laura Navarro, Celina Morales
Published: October 2011

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11 comments

morse's picture
morse
15439 pencils

Simple and great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rohdyl's picture
rohdyl
66 pencils

Fantastic! What a great idea!

purshotham's picture
purshotham
455 pencils

What an art-direction... Great

kleenex's picture
kleenex
26203 pencils

Perfect!!!

macnell's picture
macnell
169 pencils

.......,

designzero68's picture
designzero68
74 pencils

WELL DONE.
hahaha

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Nice work.

MoveOn's picture
MoveOn
63 pencils

I like the visual a great deal, but the fact of the matter is "paint is never going to be appetizing", which ultimately makes this ad a failure. Sorry.

ferdzwachu's picture
ferdzwachu
2 pencils

maybe because the product is not food... =.=

DEVILS eYe_01's picture
DEVILS eYe_01
64 pencils

loved the art direction... !!!

tonyshow7's picture
tonyshow7
30 pencils

nice

you can be better

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