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Witch

Agency Network: 
Published/Aired: 
March 2010
Description: 

Print advertisment created by BBDO, Italy for La Cucina Italiana, within the category: Media.

The real protagonists this festive season will be your dishes.

Advertising Agency: DLVBBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Pier Giuseppe Gonni
Copy: Lorenzo Crespi
Photo / Illustrator: Alessandro Bavari

Comments (12)

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hadrianapolis's picture
hadrianapolis
Activity Score 733

Nice approach but the idea is not so impressive.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

POTTY

xcreativity's picture
xcreativity
Activity Score 2374

i guess it could be so much better.

love the copy though... not sure if the visual was the most appropriate.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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whatthefudge's picture
whatthefudge
Activity Score 1266

Big surprise that you love the copy but think the visual could be better. Really, big surprise. Yeah.

CopyRight's picture
CopyRight
Activity Score 713

nice!

perromalo's picture
perromalo
Activity Score 429

I like the ilustration. Concept, it's ok, too.

alejulimaty's picture
alejulimaty
Activity Score 842

i`m not gonna lie, I don´t get it

Sven Gali's picture
Sven Gali
Activity Score 845

really bad i mean really stupid bad

ek kanya's picture
ek kanya
Activity Score 814

the idea has to work hard, but is kind of nice.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

nspad's picture
nspad
Activity Score 96

The wicked witch wouldn't be a protagonist. If anything she'd be the antagonist. Shift + F7 = synonym dictionary. Use it.

Dzsoi's picture
Dzsoi
Activity Score 8528

They say dishes are the protagonists, not the witch. Protagonist = main character, hero. What is the problem?

aaaron's picture
aaaron
Activity Score 103

Oh nooo....

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