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La Cucina Italiana: Purse, 2

La Cucina Italiana: Purse, 2
Your rating: None Average: 6.6 (31 votes)

Your product will look more tempting in La Cucina Italiana.
To advertise your products, choose La Cucina Italiana: Italy's most influential gastronomic monthly, with thousands of readers all over the world.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Lorenzo Crespi, Piergiuseppe Gonni
Art Director: Domenico Montemurro
Copywriter: Davide Rossi

16 Comments

tirthomitro's picture 2142 pencils

wow!

they showed me a picture & i laughed
dignity has never been photographed

munirgee's picture 456 pencils
Andrea Afeltra's picture 96 pencils

Great art

doc's picture 46 pencils

nice

doc's picture 46 pencils

nice

ace85le's picture 3676 pencils
7

very nice.

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CopyRight's picture 717 pencils

nice, but tempting isn't always abt food, could've used other tempting stuff ;)

Guest's picture

First thinking, but nice visual-

Guest's picture

Done so many times. As all the poor ideas.

kylestebbins's picture 77 pencils

i like the image, but that copy is reeeally suffering.

Guest's picture

this is kind of confusing. your product will look more tempting, as in a regular sofa will be as tempting as a cake... OR that whoever sits in that chair will be with their legs open. please explain

adabortion's picture 621 pencils

This campaign is either too deep or too shallow. Too deep if what it means is that prospects should put their ads on La Cucina Italiana instead of a furniture or fashion mag. How many people will get that? Too shallow if what this all means is that food can look like something else. It can't get any more literal than this. Whew! I'm dizzy.

miko1aj's picture 2582 pencils

Creative directors times four and NO PHOTOGRAPHER at all, right?
Oh c'mn, shouldn't you had give someone a credit for his work? It's surely more deserved than work of 4 CD's.

blacksmurf's picture 190 pencils

the cake seem SO fake.
Maybe it is true, i mean, but it seem a fake.
the shadow on the slice isn't following the right direction of the general shadow.
could be done better, i guess.

easy to say "art director".

rolling.stone's picture 2750 pencils

art is ok

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