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Purse, 2

Agency: 
Published/Aired: 
November 2009
6061
Description: 

Print advertisment created by BBDO, Italy for La Cucina Italiana, within the category: Media.

Your product will look more tempting in La Cucina Italiana.
To advertise your products, choose La Cucina Italiana: Italy's most influential gastronomic monthly, with thousands of readers all over the world.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Lorenzo Crespi, Piergiuseppe Gonni
Art Director: Domenico Montemurro
Copywriter: Davide Rossi

Comments (16)

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Highest Rated

tirthomitro's picture
tirthomitro
Activity Score 2758

wow!

they showed me a picture & i laughed
dignity has never been photographed

munirgee's picture
munirgee
Activity Score 454

watered my mouth... :)

Andrea Afeltra's picture
Andrea Afeltra
Activity Score 96

Great art

doc's picture
doc
Activity Score 46

nice

doc's picture
doc
Activity Score 46

nice

ace85le's picture
ace85le
Activity Score 3935

very nice.

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CopyRight's picture
CopyRight
Activity Score 713

nice, but tempting isn't always abt food, could've used other tempting stuff ;)

Guest's picture
Guest

First thinking, but nice visual-

Guest's picture
Guest

Done so many times. As all the poor ideas.

kylestebbins's picture
kylestebbins
Activity Score 77

i like the image, but that copy is reeeally suffering.

Guest's picture
Guest

this is kind of confusing. your product will look more tempting, as in a regular sofa will be as tempting as a cake... OR that whoever sits in that chair will be with their legs open. please explain

adabortion's picture
adabortion
Activity Score 615

This campaign is either too deep or too shallow. Too deep if what it means is that prospects should put their ads on La Cucina Italiana instead of a furniture or fashion mag. How many people will get that? Too shallow if what this all means is that food can look like something else. It can't get any more literal than this. Whew! I'm dizzy.

miko1aj's picture
miko1aj
Activity Score 3086

Creative directors times four and NO PHOTOGRAPHER at all, right?
Oh c'mn, shouldn't you had give someone a credit for his work? It's surely more deserved than work of 4 CD's.

blacksmurf's picture
blacksmurf
Activity Score 200

the cake seem SO fake.
Maybe it is true, i mean, but it seem a fake.
the shadow on the slice isn't following the right direction of the general shadow.
could be done better, i guess.

easy to say "art director".

rolling.stone's picture
rolling.stone
Activity Score 2741

art is ok

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