La Cucina Italiana: Purse, 2

Your product will look more tempting in La Cucina Italiana.
To advertise your products, choose La Cucina Italiana: Italy's most influential gastronomic monthly, with thousands of readers all over the world.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Lorenzo Crespi, Piergiuseppe Gonni
Art Director: Domenico Montemurro
Copywriter: Davide Rossi

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16 comments

tirthomitro's picture
tirthomitro
2718 pencils

wow!

they showed me a picture & i laughed
dignity has never been photographed

munirgee's picture
munirgee
454 pencils

watered my mouth... :)

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

Great art

doc's picture
doc
46 pencils

nice

doc's picture
doc
46 pencils

nice

ace85le's picture
ace85le
3939 pencils

very nice.

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CopyRight's picture
CopyRight
715 pencils

nice, but tempting isn't always abt food, could've used other tempting stuff ;)

Guest's picture
Guest

First thinking, but nice visual-

Guest's picture
Guest

Done so many times. As all the poor ideas.

kylestebbins's picture
kylestebbins
77 pencils

i like the image, but that copy is reeeally suffering.

Guest's picture
Guest

this is kind of confusing. your product will look more tempting, as in a regular sofa will be as tempting as a cake... OR that whoever sits in that chair will be with their legs open. please explain

adabortion's picture
adabortion
619 pencils

This campaign is either too deep or too shallow. Too deep if what it means is that prospects should put their ads on La Cucina Italiana instead of a furniture or fashion mag. How many people will get that? Too shallow if what this all means is that food can look like something else. It can't get any more literal than this. Whew! I'm dizzy.

miko1aj's picture
miko1aj
3097 pencils

Creative directors times four and NO PHOTOGRAPHER at all, right?
Oh c'mn, shouldn't you had give someone a credit for his work? It's surely more deserved than work of 4 CD's.

blacksmurf's picture
blacksmurf
200 pencils

the cake seem SO fake.
Maybe it is true, i mean, but it seem a fake.
the shadow on the slice isn't following the right direction of the general shadow.
could be done better, i guess.

easy to say "art director".

rolling.stone's picture
rolling.stone
2740 pencils

art is ok

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