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La Cucina Italiana: Chicken

La Cucina Italiana: Chicken
Your rating: None Average: 4 (35 votes)

lacucinaitaliana.it
More than 17.000 recipes you can enjoy online.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Piergiuseppe Gonni
Copywriter: Lorenzo Crespi
Via: ibelieveinadv

Comments

www.jackmancer.com's picture 731 pencils

trying to go lift with Apple succes
I don't like it

talkingisfree's picture 579 pencils

Neither do I. So old and boring. Clumsy art direction.

WillBuller's picture 57 pencils

amen brother man.

- never stop exploring.

Guest's picture

Very good. Simple art direction and a clean idea; Good Job

munirgee's picture 260 pencils

well, I'm not agree with the bite. It sounds like it has been eaten aggressively, lol. It should be little smoother.

What do you say?

Guest's picture

shud've atleast used a real MAC :)

AmOgodzzz's picture 501 pencils

Its a MacBook Pro. But that's a non-issue.

WaZoo's picture 47 pencils

Deffo NO MacBook Pro; connectors vanished from the back since they named their laptops MacBook Pro (are on the sides now), extremely ugly green LED on the top and fan-holes in the top...

Besides that, the ads don't even 'feel' tasty or appetizing, strange for a recipe-site...
First thought, back to the drawing board! :)

Juan Cabral's picture 719 pencils

At least, the recipes might be good.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

what....... are you serious..... how did this became a creative idea...

if ads like these gets posted.. the newbies or the beginners would start following them, thinking they are supposed to be good... and soon this might become a trend ....

please stop posting these kinda ads... for 'AD' sake...

Guest's picture

And your credentials for knowing what's good and bad and what people should like or not like...are...?

Guest's picture

my credentials???

ok.... in a good ad... first.. there should be a selling point, where is it, in this one... i know i can find recipes online.. whats so special about this one???.. then again.. why a drumstick for apple???? .... this ad basically telling me what I (or even a 2 year old kid), already knows.....

i know this ad tries to be humorous... but whats the point.... where is the USP.... find online recipes would have been a USP may be 10 years back...

in the entertaining department, I would rate this ad about 6/10
in the conveying the message or the USP department, i would give 2/10....

so there...

silvi's picture 1464 pencils

This is boring. Aburrido y desabrido.

everartz's picture 5344 pencils
1

absolutely refused 100% fail

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

ibeg2differ's picture 441 pencils

Call me crazy but I kinda like it.... :) Though only few people have macs.

dthlb72's picture 237 pencils

This is call 'parasite' ads...

Ivancette's picture 103 pencils

this ads suck, they shoul put a banana...

El que sabe, sabe arte. El que no, es redactor.

Dzsoi's picture 4558 pencils

If you're sponsored by Apple, it might make sense, but I seriously doubt they would approve such play with their logos.

Jesterbrand's picture 144 pencils
5

you guys are just jealous cause you want your MBPs to have this logo! XD

but yeah, kind of confusing as to the apple reference.

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