La Cucina Italiana: Chicken

lacucinaitaliana.it
More than 17.000 recipes you can enjoy online.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Piergiuseppe Gonni
Copywriter: Lorenzo Crespi

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18 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

trying to go lift with Apple succes
I don't like it

talkingisfree's picture
talkingisfree
2569 pencils

Neither do I. So old and boring. Clumsy art direction.

WillBuller's picture
WillBuller
88 pencils

amen brother man.

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

Guest's picture
Guest

Very good. Simple art direction and a clean idea; Good Job

munirgee's picture
munirgee
454 pencils

well, I'm not agree with the bite. It sounds like it has been eaten aggressively, lol. It should be little smoother.

What do you say?

Guest's picture
Guest

shud've atleast used a real MAC :)

AmOgodzzz's picture
AmOgodzzz
826 pencils

Its a MacBook Pro. But that's a non-issue.

WaZoo's picture
WaZoo
197 pencils

Deffo NO MacBook Pro; connectors vanished from the back since they named their laptops MacBook Pro (are on the sides now), extremely ugly green LED on the top and fan-holes in the top...

Besides that, the ads don't even 'feel' tasty or appetizing, strange for a recipe-site...
First thought, back to the drawing board! :)

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Juan Cabral's picture
Juan Cabral
709 pencils

At least, the recipes might be good.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

what....... are you serious..... how did this became a creative idea...

if ads like these gets posted.. the newbies or the beginners would start following them, thinking they are supposed to be good... and soon this might become a trend ....

please stop posting these kinda ads... for 'AD' sake...

Guest's picture
Guest

And your credentials for knowing what's good and bad and what people should like or not like...are...?

Guest's picture
Guest

my credentials???

ok.... in a good ad... first.. there should be a selling point, where is it, in this one... i know i can find recipes online.. whats so special about this one???.. then again.. why a drumstick for apple???? .... this ad basically telling me what I (or even a 2 year old kid), already knows.....

i know this ad tries to be humorous... but whats the point.... where is the USP.... find online recipes would have been a USP may be 10 years back...

in the entertaining department, I would rate this ad about 6/10
in the conveying the message or the USP department, i would give 2/10....

so there...

silvi's picture
silvi
4172 pencils

This is boring. Aburrido y desabrido.

everartz's picture
everartz
7611 pencils

absolutely refused 100% fail

| Everartz |

ibeg2differ's picture
ibeg2differ
420 pencils

Call me crazy but I kinda like it.... :) Though only few people have macs.

dthlb72's picture
dthlb72
545 pencils

This is call 'parasite' ads...

Ivancette's picture
Ivancette
153 pencils

this ads suck, they shoul put a banana...

El que sabe, sabe arte. El que no, es redactor.

Jesterbrand's picture
Jesterbrand
142 pencils

you guys are just jealous cause you want your MBPs to have this logo! XD

but yeah, kind of confusing as to the apple reference.

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