La Condoneria (The Condom Shop): Rub-it! (The rider)

Metaphor of the condoms like rubber gum and his utilization "to erase" evidences.

Advertising Agency: acHe, Barcelona, Spain
Account Director: Tino López Freixas
Creative Director: Diego Otero Rodríguez
Art Director: Jordi Alonso
Copywriters: Diego Otero Rodríguez
Illustrator: Jordi Alonso
Graphic Designers: Andrea Edarra, Matteo Guerra
Photographer: Raúl Ortega of Red Light Studio
Integration and retouching photography: Kim Boix Sas of


PERP's picture
433 pencils

I adore the images! This "erase evidences" approach is strange, but that does not necessarily means it's a bad concept.
I don't know, but it made me look and search for the sense of it, so It's probably working some how, lol.

.: look for the green giant on the label :.

mmackinven's picture
1608 pencils

made me laugh!

Guest's picture

I simply love this art direction..........

Prof's picture
1449 pencils

i really dont understand the point behind all that? what does erase the evidence mean? and the rub it? i am seriously puzzled...

Quite really.

Guest's picture

Sin ninguna duda esta publicidad aparecera en mi blog sobre sexo en publicidad. Para encontrarlo busca sexinads.tumblr en google (no quiero dejar spam aqui..)

Chopper's picture
1015 pencils

Rub off.

Guest's picture

it definitely go my attention alrite

mpared's picture
562 pencils

i like them the look very sexy!!

Guest's picture

I wish we were allowed to do provocative work like this in N.A

G¨B's picture
97 pencils

I really appreciate the concept !
Well done guys.

yctham's picture
182 pencils

Is there a necessary to show pubic hair?

daniel ieraci's picture
daniel ieraci
333 pencils

It's nice art direction but without the description I don't think I would have gotten the 'erase the evidence' aspect.

jorj's picture
638 pencils

I agree both on the great art direction and the lack of clarity.for me.

Grace's picture

Agree. End even then.... erase the evidence???? Huh?
Nice clever art, but yet again... just doesn't fit with the concept.

I see this seems to be a continuing problem across the board.

Guest's picture

I think there playing with words aren’t they? Over here the word rubber is an eraser - however I understand that overseas a rubber is known as a condom. Very nice images - I like this one the best :)

bvital's picture
198 pencils

impressive approach, i like it....

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