La Condoneria (The Condom Shop): Rub-it! (The rider)

Metaphor of the condoms like rubber gum and his utilization "to erase" evidences.

Advertising Agency: acHe, Barcelona, Spain
Account Director: Tino López Freixas
Creative Director: Diego Otero Rodríguez
Art Director: Jordi Alonso
Copywriters: Diego Otero Rodríguez
Illustrator: Jordi Alonso
Graphic Designers: Andrea Edarra, Matteo Guerra
Photographer: Raúl Ortega of Red Light Studio
Integration and retouching photography: Kim Boix Sas of Reto.cat

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16 Comments

439 pencils

PERP | Thu, 2009-09-17 20:34

I adore the images! This "erase evidences" approach is strange, but that does not necessarily means it's a bad concept.
I don't know, but it made me look and search for the sense of it, so It's probably working some how, lol.

.: look for the green giant on the label :.

1150 pencils

mmackinven | Thu, 2009-09-17 21:08

made me laugh!

www.creativeduck.blogspot.com

Guest | Thu, 2009-09-17 21:32

I simply love this art direction..........

1503 pencils

Prof | Fri, 2009-09-18 02:53

i really dont understand the point behind all that? what does erase the evidence mean? and the rub it? i am seriously puzzled...

Quite really.

Guest | Fri, 2009-09-18 02:55

Sin ninguna duda esta publicidad aparecera en mi blog sobre sexo en publicidad. Para encontrarlo busca sexinads.tumblr en google (no quiero dejar spam aqui..)
Saludos!

948 pencils

Chopper | Fri, 2009-09-18 04:06

Rub off.

Guest | Fri, 2009-09-18 04:22

it definitely go my attention alrite

570 pencils

mpared | Fri, 2009-09-18 07:44

i like them the look very sexy!!

www.thecuriousbrain.com

Guest | Fri, 2009-09-18 09:50

I wish we were allowed to do provocative work like this in N.A

http://www.blogger.com/home

97 pencils

G¨B | Fri, 2009-09-18 16:45

I really appreciate the concept !
Well done guys.

184 pencils

yctham | Sat, 2009-09-19 02:25

Is there a necessary to show pubic hair?

335 pencils

daniel ieraci | Sat, 2009-09-19 17:24

It's nice art direction but without the description I don't think I would have gotten the 'erase the evidence' aspect.

626 pencils

jorj | Mon, 2009-09-21 01:33

I agree both on the great art direction and the lack of clarity.for me.

Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750

Guest | Mon, 2009-09-21 08:15

Agree. End even then.... erase the evidence???? Huh?
Nice clever art, but yet again... just doesn't fit with the concept.

I see this seems to be a continuing problem across the board.

Guest | Sun, 2009-09-20 16:26

I think there playing with words aren’t they? Over here the word rubber is an eraser - however I understand that overseas a rubber is known as a condom. Very nice images - I like this one the best :)

192 pencils

bvital | Wed, 2009-09-30 15:40

impressive approach, i like it....

bvital
http://be.net/javednz

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