La Condoneria (The Condom Shop): Rub-it! (The little toad)

Metaphor of the condoms like rubber gum and his utilization "to erase" evidences.

Advertising Agency: acHe, Barcelona, Spain
Account Director: Tino López Freixas
Creative Director: Diego Otero Rodríguez
Art Director: Jordi Alonso
Copywriters: Diego Otero Rodríguez
Illustrator: Jordi Alonso
Graphic Designers: Andrea Edarra, Matteo Guerra
Photographer: Raúl Ortega of Red Light Studio
Integration and retouching photography: Kim Boix Sas of Reto.cat

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6 Comments

136 pencils

adfreak06 | Thu, 2009-09-17 21:14

U Guys R Rocking

Guest | Fri, 2009-09-18 05:23

so fresh! fantastic art direction. yeah mon!!

Guest | Mon, 2009-09-21 06:51

You either work for them... or you need something to have sex with... really, really bad.

Guest | Mon, 2009-09-21 06:48

ha ha... girls are only good for fucking.

Good to see the results of a few beers after work with no women around ...

2750 pencils

rolling.stone | Mon, 2009-09-21 08:26

lol

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~ Quite obviously, I have gathered no moss ! ~

1871 pencils

sneakyhands | Fri, 2009-09-25 21:58

awesome visual, wrong strategy. if i have this right, they're promoting condoms as jerk socks. sure, we've all done it -- but condoms are $2 a pop! who's going to pay that just to masturbate? it feels like the strategy was developed to fit the art direction. it's pretty thin and forced.

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