Advertisement

Rub-it! (The rider)

Agency: 
Published/Aired: 
September 2009
Description: 

Metaphor of the condoms like rubber gum and his utilization "to erase" evidences.

Integration and retouching photography: Kim Boix Sas of Reto.cat

Advertising Agency: acHe, Barcelona, Spain
Account Director: Tino López Freixas
Creative Director: Diego Otero Rodríguez
Art Director: Jordi Alonso
Copywriters: Diego Otero Rodríguez
Illustrator: Jordi Alonso
Graphic Designers: Andrea Edarra, Matteo Guerra
Photographer: Raúl Ortega of Red Light Studio

Comments (16)

Log in or register to post comments

Highest Rated

bvital's picture
bvital
Activity Score 198

impressive approach, i like it....

PERP's picture
PERP
Activity Score 433

I adore the images! This "erase evidences" approach is strange, but that does not necessarily means it's a bad concept.
I don't know, but it made me look and search for the sense of it, so It's probably working some how, lol.

.: look for the green giant on the label :.

mmackinven's picture
mmackinven
Activity Score 1608

made me laugh!

Guest's picture
Guest

I simply love this art direction..........

Prof's picture
Prof
Activity Score 1449

i really dont understand the point behind all that? what does erase the evidence mean? and the rub it? i am seriously puzzled...

Quite really.

Guest's picture
Guest

Sin ninguna duda esta publicidad aparecera en mi blog sobre sexo en publicidad. Para encontrarlo busca sexinads.tumblr en google (no quiero dejar spam aqui..)
Saludos!

Chopper's picture
Chopper
Activity Score 1015

Rub off.

Guest's picture
Guest

it definitely go my attention alrite

mpared's picture
mpared
Activity Score 562

i like them the look very sexy!!

Guest's picture
Guest

I wish we were allowed to do provocative work like this in N.A

http://www.blogger.com/home

G¨B's picture
G¨B
Activity Score 97

I really appreciate the concept !
Well done guys.

yctham's picture
yctham
Activity Score 178

Is there a necessary to show pubic hair?

daniel ieraci's picture
daniel ieraci
Activity Score 333

It's nice art direction but without the description I don't think I would have gotten the 'erase the evidence' aspect.

jorj's picture
jorj
Activity Score 638

I agree both on the great art direction and the lack of clarity.for me.

Grace's picture
Grace

Agree. End even then.... erase the evidence???? Huh?
Nice clever art, but yet again... just doesn't fit with the concept.

I see this seems to be a continuing problem across the board.

Guest's picture
Guest

I think there playing with words aren’t they? Over here the word rubber is an eraser - however I understand that overseas a rubber is known as a condom. Very nice images - I like this one the best :)

bvital's picture
bvital
Activity Score 198

impressive approach, i like it....

Advertisement