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Rub-it! (The little toad)

Agency: 
Published/Aired: 
September 2009
Description: 

Metaphor of the condoms like rubber gum and his utilization "to erase" evidences.

Integration and retouching photography: Kim Boix Sas of Reto.cat

Advertising Agency: acHe, Barcelona, Spain
Account Director: Tino López Freixas
Creative Director: Diego Otero Rodríguez
Art Director: Jordi Alonso
Copywriters: Diego Otero Rodríguez
Illustrator: Jordi Alonso
Graphic Designers: Andrea Edarra, Matteo Guerra
Photographer: Raúl Ortega of Red Light Studio

Comments (6)

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Highest Rated

sneakyhands's picture
sneakyhands
Activity Score 1857

awesome visual, wrong strategy. if i have this right, they're promoting condoms as jerk socks. sure, we've all done it -- but condoms are $2 a pop! who's going to pay that just to masturbate? it feels like the strategy was developed to fit the art direction. it's pretty thin and forced.

adfreak06's picture
adfreak06
Activity Score 140

U Guys R Rocking

Guest's picture
Guest

so fresh! fantastic art direction. yeah mon!!

Guest's picture
Guest

You either work for them... or you need something to have sex with... really, really bad.

Guest's picture
Guest

ha ha... girls are only good for fucking.

Good to see the results of a few beers after work with no women around ...

rolling.stone's picture
rolling.stone
Activity Score 2741

lol

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~ Quite obviously, I have gathered no moss ! ~

sneakyhands's picture
sneakyhands
Activity Score 1857

awesome visual, wrong strategy. if i have this right, they're promoting condoms as jerk socks. sure, we've all done it -- but condoms are $2 a pop! who's going to pay that just to masturbate? it feels like the strategy was developed to fit the art direction. it's pretty thin and forced.

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