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Run

Agency Network: 
Published/Aired: 
September 2017
Description: 

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

Print advertisment created by Josiane, France for La Cimade, within the category: Public Interest, NGO.

In 2024 athletes will run to win. Every day refugees run to live. #LivingIsWinning

Advertising Agency: Josiane, Paris, France
Art Directors / Copywriters: Valentin Guiod, Min-Hyung Choi
Photographer: Espen Rasmussen

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