12 comments

StarlaY's picture
StarlaY
310 pencils

If I was a copywriter in Columbia, I would have been offended. I am sure anywhere in the world is the same; you can't be a writer without being a reader.
ADs are a bit different, 99% of their world is visual, but they read too... at least the OneShow.
But these ads target all the creatives. If such campaign is really needed in Columbia, then it's a pity.

“Inspiration exists, but it has to find us working.” Picasso.

desailly's picture
desailly
470 pencils

I've now read all of these. Why are they in English? More to the point, if you're going to translate them into English, why such bad English? Why such fundamental typographical / spelling errors? What... it was too much trouble to email them to an English speaker to check?

Secondly, I'm inclined to agree with the poster above. Is this really such a problem? Many of the copywriters I know rather pride themselves on having a diverse set of cultural references to call upon. Youtube's as valid a tool as your English degree, or your love of Greek mythology, or your fondness for 18th century French poetry, or your hobbty rebuilding cars, or whatever.

Would love the creator of these to explain the thinking. Perhaps we're missing something...

Marlus Lau's picture
Marlus Lau
1806 pencils

Man, two or three were more than necessary for us to understand.

tantrik_indian's picture
tantrik_indian
953 pencils

Why this tirade against YouTube? It is just one of the tools one would use. Unless the spellings are 'deliberately' incorrect and for a purpose - you have shot yourselves. One would expect at least YouTube to be spelled right!

~~this paranoid survived!~~

michdec's picture
michdec
440 pencils

I guess there are no English books in the library

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

With such an add, you shouldn't make typo's like campaing

silvi's picture
silvi
4172 pencils

Who create this copies? A count executive? In my country, they hates creatives.

ricklo's picture
ricklo
16 pencils

I don't know how you dare to call yourself Advertising Agency....

warreno's picture
warreno
222 pencils

While promoting literacy is generally a good idea, I have to say that using genuinely atrocious English while doing so is either brilliantly ironic, or intellectually dishonest. I'm banking on the latter.

lara nyc's picture
lara nyc
55 pencils

Colombians, there are plenty of unemployed good writers in the us, please hire one.

julian84's picture
julian84
102 pencils

mmmmm, no actually there are plenty of unemployed writers in Colombia....and good ones!

I totally agree with the first two comments and i don't understand why most ads translated to english have flaws on every written aspect.

Abrahams's picture
Abrahams
109 pencils

In short, La Casa is shitt!

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