La Buena Tierra organic food restaurant: Eat healthier, 3
Advertising Agency: Saatchi & Saatchi México
Creative Directors: Fernando Carrera
Art Director / Copywriter / Illustrator: Fernando Carrera
Photographer: Gustavo Dueñas
Published: 2007
37 comments
Like the art direction but the idea is a bit weird. Is the junk food damaging a specific organ for a reason or is it just destroying your insides randomly?
Maybe a clearer thought might make this work better.
"Être un invité, doit être un imbécile"
Doin' it for the points
This is a literal, boring example of the copy. Really, the worst campaign in the last 30 pages. Not even a Colunistas shortlist.
Sorry.
You forgot the link to your portfolio with even your earliest work putting this ad to shame. Until you find the courage to do so, keep hiding behind the guest name, because you obviously do not have the skills to speak.
well put. haters always want to hate.
Muy muy muy bueno.... Y qué decir del arte.... Excelente!!
se me hace que tú eres el que lo hiciste wey.
no buey, yo no la hice...
One of the worst campaigns in the last 3 months BECAUSE:
It's SILLY to put a SODA sticking a STRAW into an HUMAN ORGAN. It's DIGUSTING!
NO CLIENT WOULD EVER APROVE IT, since he's selling FOOD.
This Ad is disgusting, that's why.
Point taken?
it is not selling soda asshole,how can you even say something if you don´t understand the campaign at all, it is supposed to be against junk food,that explains the soda sticking the straw in the organs
Well yes it's selling food, but au contraire, natural food "la buena tierra" never heard of it but it sounds naturalistic. Don't really like the add, but it feels like it's using the junk food paranoia.
Gerald
Bad.
I'd like to see your work!
Sure! Some of my work:
http://elmaaltshift.blogspot.com/2007/01/dulcidio-caldeira-ve-cesar-fi...
Still think yours is bad.
Sorry
ahh... the one lion has turned his head (if it is actually yours).
well this work isn't mine. i just don't think it has earned such poor comments.
BAD, , are you serious? he did very good job!
...................................................
http://www.creativefolks.net join the movement!
interesting art direction.
but would be much better if there would be more variation between the motifs.
especially using three times the same background does no good.
Copywriter / Illustrator / Art Director / Creative Director: Fernando Carrera
He's an agency himself. =)
Nice ads!
Gran trabajo de Jose Arce!
Great art direction.
I agree with john doe, needs different backgrounds and then it will be better. But overall great art direction. Though not an amazing concept.
The illustrations are nice, BUT the idea is weird for a restaurant, it doesn't invite me to go and eat there. It would be great for some social campaign against fast food or bad eating habits.
it is for some social campaign against fast food or bad eating habits
Que ese truchito no era de Saatchi????
Sí es de Saatchi, ya se pidió la corrección en la ficha
very good
Spark of creativity | http://www.felket.blogspot.com/
boring
that's right - everything should be so completely literal and thoroughly spelled out for the viewer that no imagination is sparked & no thought is required.
i don't understand why so many people who comment on this site say the idea is just not clear enough! let's make it black & white...don't want to make anyone have to think!
lástima que la tipografía que usan no tiene tilde!!!!
COME MÁS SANO!!!!!
Pobre idioma!!!!
Me encanta el arte: buena idea, estrategicamente correcto, direccion de arte super cool. A los que dicen que esta malo: o es que son los dioses de la creatividad o solo tienen ganas de joder. Por mi se van a la mierda.
mejica boludo cerrá el culo y aprendé del brasuca.
The image is eye catching, but I would never eat in that place.
Image is eye catching, but I would never eat in that place. No matter how healthy it claims to be.
TERRIBLE!
GOOD ART DIRECTION.
I agree. Art direction truly stands out and gives a fresh look to a stale topic. Congrats:)
- T.J. Mapel
It looks like Saatchi ...like it
"Feed on challenges"
hi, a really nice thought, it is also one way to save animals
i think u should send this entry to social print adversting award in India. 11th International Concerned Communicator Award, which is open for entry
The winner gets to win a cash of US $ 11,000. there is no entry fee for this.
Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.
u can visit www.concernedcommunicatoraward.org for more details.