La Buena Tierra organic food restaurant: Eat healthier, 3

Advertising Agency: Saatchi & Saatchi México
Creative Directors: Fernando Carrera
Art Director / Copywriter / Illustrator: Fernando Carrera
Photographer: Gustavo Dueñas
Published: 2007

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37 comments

Disco Munky's picture
Disco Munky
3900 pencils

Like the art direction but the idea is a bit weird. Is the junk food damaging a specific organ for a reason or is it just destroying your insides randomly?

Maybe a clearer thought might make this work better.

"Être un invité, doit être un imbécile"

Doin' it for the points

Guest's picture
Guest

This is a literal, boring example of the copy. Really, the worst campaign in the last 30 pages. Not even a Colunistas shortlist.
Sorry.

Guest's picture
Guest

You forgot the link to your portfolio with even your earliest work putting this ad to shame. Until you find the courage to do so, keep hiding behind the guest name, because you obviously do not have the skills to speak.

Guest's picture
Guest

well put. haters always want to hate.

Ag's picture
Ag
305 pencils

Muy muy muy bueno.... Y qué decir del arte.... Excelente!!

Guest's picture
Guest

se me hace que tú eres el que lo hiciste wey.

Ag's picture
Ag
305 pencils

no buey, yo no la hice...

Guest's picture
Guest

One of the worst campaigns in the last 3 months BECAUSE:

It's SILLY to put a SODA sticking a STRAW into an HUMAN ORGAN. It's DIGUSTING!
NO CLIENT WOULD EVER APROVE IT, since he's selling FOOD.
This Ad is disgusting, that's why.

Point taken?

Guest's picture
Guest

it is not selling soda asshole,how can you even say something if you don´t understand the campaign at all, it is supposed to be against junk food,that explains the soda sticking the straw in the organs

Guest's picture
Guest

Well yes it's selling food, but au contraire, natural food "la buena tierra" never heard of it but it sounds naturalistic. Don't really like the add, but it feels like it's using the junk food paranoia.

Gerald

Guest's picture
Guest

Bad.

john doe's picture
john doe
1571 pencils

I'd like to see your work!

Guest's picture
Guest

Sure! Some of my work:
http://elmaaltshift.blogspot.com/2007/01/dulcidio-caldeira-ve-cesar-fi...

Still think yours is bad.

Sorry

john doe's picture
john doe
1571 pencils

ahh... the one lion has turned his head (if it is actually yours).
well this work isn't mine. i just don't think it has earned such poor comments.

creativefolks.net's picture
creativefolks.net
58 pencils

BAD, , are you serious? he did very good job!

...................................................
http://www.creativefolks.net join the movement!

john doe's picture
john doe
1571 pencils

interesting art direction.
but would be much better if there would be more variation between the motifs.
especially using three times the same background does no good.

Guest's picture
Guest

Copywriter / Illustrator / Art Director / Creative Director: Fernando Carrera

He's an agency himself. =)

Nice ads!

Guest's picture
Guest

Gran trabajo de Jose Arce!

bompa's picture
bompa
318 pencils

Great art direction.

Guest's picture
Guest

I agree with john doe, needs different backgrounds and then it will be better. But overall great art direction. Though not an amazing concept.

Guest's picture
Guest

The illustrations are nice, BUT the idea is weird for a restaurant, it doesn't invite me to go and eat there. It would be great for some social campaign against fast food or bad eating habits.

Guest's picture
Guest

it is for some social campaign against fast food or bad eating habits

eldeadevis's picture
eldeadevis
306 pencils

Que ese truchito no era de Saatchi????

Guest's picture
Guest

Sí es de Saatchi, ya se pidió la corrección en la ficha

amin24e's picture
amin24e
127 pencils

very good
Spark of creativity | http://www.felket.blogspot.com/

Guest's picture
Guest

boring

Guest's picture
Guest

that's right - everything should be so completely literal and thoroughly spelled out for the viewer that no imagination is sparked & no thought is required.
i don't understand why so many people who comment on this site say the idea is just not clear enough! let's make it black & white...don't want to make anyone have to think!

Guest's picture
Guest

lástima que la tipografía que usan no tiene tilde!!!!

COME MÁS SANO!!!!!

Pobre idioma!!!!

Guest's picture
Guest

Me encanta el arte: buena idea, estrategicamente correcto, direccion de arte super cool. A los que dicen que esta malo: o es que son los dioses de la creatividad o solo tienen ganas de joder. Por mi se van a la mierda.

Guest's picture
Guest

mejica boludo cerrá el culo y aprendé del brasuca.

Guest's picture
Guest

The image is eye catching, but I would never eat in that place.

Guest's picture
Guest

Image is eye catching, but I would never eat in that place. No matter how healthy it claims to be.

Guest's picture
Guest

TERRIBLE!

icanthink's picture
icanthink
270 pencils

GOOD ART DIRECTION.

Guest's picture
Guest

I agree. Art direction truly stands out and gives a fresh look to a stale topic. Congrats:)

- T.J. Mapel

jam_ads's picture
jam_ads
20 pencils

It looks like Saatchi ...like it
"Feed on challenges"

rachael.jones's picture
rachael.jones
50 pencils

hi, a really nice thought, it is also one way to save animals
i think u should send this entry to social print adversting award in India. 11th International Concerned Communicator Award, which is open for entry

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.

u can visit www.concernedcommunicatoraward.org for more details.

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