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Folding bike

Agency: 
Published/Aired: 
September 2009
Description: 

Print advertisment created by Ogilvy, Thailand for LA Bicycle, within the category: House, Garden.

Advertising Agency: Ogilvy & Mather Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke
Copywriter: Jutatip Praditgate
Art Directors: Wisit Lumsiricharoenchoke, Gumpon Laksanajinda, Somchai Dejnarongpitak
Illustrator: Surachai Puthikulangkura / Illusion
Photographers: Srimongkol Phachonkaew / Illusion, Suttisak Disthasongchan / Kakeehnung

Comments (50)

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Highest Rated

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

brilliant, brilliant, brilliant brilliant, brilliant, brilliant brilliant, brilliant, brilliant brilliant, brilliant, brilliant do more

Chaminda Rathnayake

Guest's picture
Guest

Brilliant!

Guest's picture
Guest

simple & great.

dsklan's picture
dsklan
Activity Score 1926

shouldnt the bike fold up step by step on each paper segment?

Guest's picture
Guest

GOLD

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

10 out of 10 Well done guys!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I agree, this is masterpiece!

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silvi's picture
silvi
Activity Score 4172

Increíble. Congratulations Thailand!

Guest's picture
Guest

che, no lo entendi.......nose ni de que es
me lo podrias explicar?

Guest's picture
Guest

I agree that this is good but 10/10 good? Maybe I don't appreciate it as much as I should

http://dearadvertisin.blogspot.com/

Guest's picture
Guest

brilliant, brilliant, brilliant

Guest's picture
Guest

Four art directors?
two creative directors?

Who's riding who's nuts here.

whatever. Great job!!!

tirthomitro's picture
tirthomitro
Activity Score 2758

the guest above must understand that when an
idea is as good as this one, everybody ensures
their names in the credits.
applauds have also taken a hit with the recession...
so why not milk the most of whatever's there.

they showed me a picture & i laughed
dignity has never been photographed

Zeus's picture
Zeus
Activity Score 906

Awesome!!

Guest's picture
Guest

dont understand why there are so many steps....explain pls
is it a flyer? or a poster?

clubjas's picture
clubjas
Activity Score 230

gr8 ad

innovative promotional giveaways - www.jasgift.com

Guest's picture
Guest

ORIGAMI

gonndo's picture
gonndo
Activity Score 1094

Cool beans!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

That's excellent, guys, congrats to you all!!!!!!!!!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

PERP's picture
PERP
Activity Score 433

hehe, great vehicle! Both ways ;)

.: look for the green giant on the label :.

Guest's picture
Guest

Very strong idea,Simple exection.

Guest's picture
Guest

great ad!

lakshmi narasimha murthy's picture
lakshmi narasim...
Activity Score 66

Awesome!!

noj's picture
noj
Activity Score 86

fantastic idea good execution

Prof's picture
Prof
Activity Score 1449

ok seriously now... are all the above posters from this agency or did i miss a crucial ultra-creative part of this ad. to me its "humm what else folds...AHA!". its okay-ish, but im not even close to be blown away by this one...

Quite really.

slowrider's picture
slowrider
Activity Score 648

thumbs up!

one should not take life so seriously - as one will not come out of it alive.

Klidesign's picture
Klidesign
Activity Score 209

Great stuff !

Guest's picture
Guest

great great great. best thing all week.

CreativeNinja's picture
CreativeNinja
Activity Score 133

It's great, very Simple and clever...

Guest's picture
Guest

unexpensive, clever, funny. in other words, gold.

bvital's picture
bvital
Activity Score 198

very clever

Guest's picture
Guest

This is really an eye-catching visual. I am going to get me one of those bikes... pronto!

chozaghi's picture
chozaghi
Activity Score 6

simplify and smart..love it

Guest's picture
Guest

Is there somebody who could explain what it means really? Ok, It's a folded bike on a folded sheet of paper...so, what's the big deal?

A stranger abroad's picture
A stranger abroad
Activity Score 427

Wow. Such acclaim!

I wonder if any of the people proclaiming it brilliant understand it enough to answer some obvious questions:

What medium is this? Are we looking at a huge billboard? Or a mailer that folded down to something the size of a postage stamp? Is it a newspaper ad? Or a folded magazine insert?

Are the folds real? Or photographed and printed? Is it seen as is? Or experienced as it is folded out?

It is not possible to tell from the picture. But it would make a big difference to how it is perceived by readers.

Just personally I would not be prepared to crown it as 'brilliant' before I understood what it is or how it works.

Crave's picture
Crave
Activity Score 95

this idea is too literal, 'fold', no good.

Davai's picture
Davai
Activity Score 618

I agree with you. Why are you guys so excited with a so simple and literal idea ?

opposite of u's picture
opposite of u
Activity Score 301

i wonder what would david ogilvy say to this ad?

Guest's picture
Guest

Could have worked better as a DM.

http://www.immb.info

federo's picture
federo
Activity Score 781

INCREDIBLE IDEA THEY`VE FOUND

Guest's picture
Guest

Simple but Simpler.
It's just a folding bike huh? What 's the LA bike unique proposition?

Juan Cabral's picture
Juan Cabral
Activity Score 709

No, not that good guys.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

great . Goes stright across the mind - atul

Guest's picture
Guest

winner!! great work Jutatip Praditgate

Totto's picture
Totto
Activity Score 685

Winner!! it's a DM trust me. congrats Jutatip Praditgate.

Intelligent ads are the need of the hour.

Guest's picture
Guest

seriously amazing!

rolling.stone's picture
rolling.stone
Activity Score 2741

Liked it

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

good

Guest's picture
Guest

I'm still trying to figure out why i should buy this folding bike.

Guest's picture
Guest

good nt bad.........

Corbeen's picture
Corbeen
Activity Score 1093

BRAVO!!!!!

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

brilliant, brilliant, brilliant brilliant, brilliant, brilliant brilliant, brilliant, brilliant brilliant, brilliant, brilliant do more

Chaminda Rathnayake

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