La Benedicta: Afrodisiac dining, 3

Valentine's Day La Benedicta. Afrodisiac dining options.

Advertising Agency: G3 Comunicação, Brazil
Creative Director: Julio Cesar Casulo
Art Director: Felipe Bretas
Copywriter: Heitor Dias
Account Directors: Marcelo Godoy, Fernando Brettas
Illustrator: Felipe Bretas

June 2010


CuriousPencil's picture
4225 pencils

Try as I might, I can not see a single innuendo in any one of these.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

poor ad ;p I see what they mean but it's just poor both in taste and communication.

CuriousPencil's picture
4225 pencils

Oh help. They added little bubble hearts in case.

kleenex's picture
41140 pencils

Do three pieces of tableware mean a threesome???

H.Works's picture
100 pencils

seems like that. I also don't think the 'poses' have much sense, since in many cases the third fork is pointing to the feet! But of course could only be a matter of tastes.

H.Works's picture
100 pencils

Dislike. Seems like a speed-work. The kind I used to bring to my teacher to get a fast vote when I hadn't much time left. It doesn't communicate anything... and is quite disturbing also. I don't find those forks appealing at all, maybe a better silhouette would've helped the 'sexy' idea.

I also would happily get rid of those hearts.

morse's picture
17103 pencils

Not really working...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture
pitted prunes
216 pencils

what is this?

Lazarus's picture
1536 pencils


BrunoLima's picture
17 pencils

Like This!

luispiter's picture
2756 pencils


GustavoN.Dias's picture
52 pencils

Fail ! Nothing more to add

CuriousPencil's picture
4225 pencils

Looking forward to more of these incisive insights Gustavo.

I can't speak for anyone else on the boards, but I for one welcome such reassuring agreement of everyone else who clicks 'like' in the hive mind of opinion; perhaps a sheepish thing to say in such a strong-shouldered environment as this: see, it's strength of argument such as yours that reinforces my belief that advertising is in large ... artithmetically capable ... hands.

I too, Gustavo, have Nothing more to add.

manumartin5's picture
1196 pencils

poor communication.

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

this idea sold within the agency only.....

jhicken's picture
52 pencils

I think there were just forking around...

MidasTouch's picture
1024 pencils

No, except the awful shaded tones of the background, I like the idea.
It's funny. It breaks with the habitual images when talking about erotic, afrodisiac ect.
Just one thing: wtf two forks? I'm not against it for myself, lol, but isn't this add for Valentin's Day?
It wouldn't be politically correct here in france, I swear!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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