Kyo-Epax: Tuna

Extracting only what’s good for you.

Advertising Agency: Dentsu Plus, Bangkok, Thailand
Chief Creative Officer: Subun Khow
Art Directors: Supparat Thepparat, Naphol Chantapakorn
Copywriter: Pattarapong Lapjarupong
Producer: Virayut Khunvithayapaisal
Production Company: Montage Studio
Photographer: Ekarat Wisuttiwan
Retouchers: Kornthon Anantananukun, Supicha Tiptamool
Illustrator: Somkiat Nathiworasit

12 comments

kleenex's picture
kleenex
29454 pencils

Art is solid.

wave's picture
wave
360 pencils

art is disgusting!!! no!!

talkingisfree's picture
talkingisfree
2586 pencils

Art is so so but the ad is all wrong. Tuna meat is great for you also, not just the oils.

kgeiger's picture
kgeiger
7102 pencils

Horton Hears a Who

morse's picture
morse
16013 pencils

Very good, but I though all of the fish is good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mmackinven's picture
mmackinven
1602 pencils

I like it :) gets the point across in a slightly weird way, but I like it.
We all know Tuna is good for us, but this product isn't Tuna in a pill...

thatcopyguy's picture
thatcopyguy
44 pencils

Can't find the ads from last year, but this idea has been done. Executed pretty much the exact same way, too.

Perkptar's picture
Perkptar
398 pencils

Art is disgusting: a major “no, no” for sales!

Andrés Téllez V.
consumo|sentido

Copywriter.S's picture
Copywriter.S
6 pencils

Everyone has their own reasons..you just did what others can only think.
I like it kab.

Creative Thailand.

a man can do.

wave's picture
wave
360 pencils

if everyone put into practice what we think, advertising 'would just shit. this is a good execution for a horrible idea.
no creative!!

Bianconiglio's picture
Bianconiglio
406 pencils

Good execution, bad idea = fail.

Mongoose's picture
Mongoose
4981 pencils

This is bad for the eyes!!!

Make the logo Bigger and the black, Darker!

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