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Tuna

Agency: 
Published/Aired: 
September 2013
Description: 

Print advertisment created by Dentsu, Thailand for Kyo-Epax, within the category: Pharmaceutical.

Extracting only what’s good for you.

Advertising Agency: Dentsu Plus, Bangkok, Thailand
Chief Creative Officer: Subun Khow
Art Directors: Supparat Thepparat, Naphol Chantapakorn
Copywriter: Pattarapong Lapjarupong
Producer: Virayut Khunvithayapaisal
Production Company: Montage Studio
Photographer: Ekarat Wisuttiwan
Retouchers: Kornthon Anantananukun, Supicha Tiptamool
Illustrator: Somkiat Nathiworasit

Comments (12)

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Highest Rated

Mongoose's picture
Mongoose
Activity Score 4961

This is bad for the eyes!!!

Make the logo Bigger and the black, Darker!

kleenex's picture
kleenex
Activity Score 47675

Art is solid.

wave's picture
wave
Activity Score 464

art is disgusting!!! no!!

talkingisfree's picture
talkingisfree
Activity Score 2712

Art is so so but the ad is all wrong. Tuna meat is great for you also, not just the oils.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Horton Hears a Who

morse's picture
morse
Activity Score 17775

Very good, but I though all of the fish is good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mmackinven's picture
mmackinven
Activity Score 1608

I like it :) gets the point across in a slightly weird way, but I like it.
We all know Tuna is good for us, but this product isn't Tuna in a pill...

thatcopyguy's picture
thatcopyguy
Activity Score 44

Can't find the ads from last year, but this idea has been done. Executed pretty much the exact same way, too.

Perkptar's picture
Perkptar
Activity Score 392

Art is disgusting: a major “no, no” for sales!

Andrés Téllez V.
consumo|sentido

Copywriter.S's picture
Copywriter.S
Activity Score 6

Everyone has their own reasons..you just did what others can only think.
I like it kab.

Creative Thailand.

a man can do.

wave's picture
wave
Activity Score 464

if everyone put into practice what we think, advertising 'would just shit. this is a good execution for a horrible idea.
no creative!!

Bianconiglio's picture
Bianconiglio
Activity Score 406

Good execution, bad idea = fail.

Mongoose's picture
Mongoose
Activity Score 4961

This is bad for the eyes!!!

Make the logo Bigger and the black, Darker!

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