Kyo-Epax: Salmon

Extracting only what’s good for you.

Advertising Agency: Dentsu Plus, Bangkok, Thailand
Chief Creative Officer: Subun Khow
Art Directors: Supparat Thepparat, Naphol Chantapakorn
Copywriter: Pattarapong Lapjarupong
Producer: Virayut Khunvithayapaisal
Production Company: Montage Studio
Photographer: Ekarat Wisuttiwan
Retouchers: Kornthon Anantananukun, Supicha Tiptamool
Illustrator: Somkiat Nathiworasit

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8 comments

wave's picture
wave
328 pencils

really disgusting!!!

morse's picture
morse
15532 pencils

Great photoshop.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

abake's picture
abake
1239 pencils

Kinda wasteful, isn't it?

Copywriter.S's picture
Copywriter.S
6 pencils

Everyone has their own reasons..you just did what others can only think.
I like it kab.

Creative Thailand.

a man can do.

wave's picture
wave
328 pencils

if everyone put into practice what we think, advertising 'would just shit. this is a good execution for a horrible idea.
no creative!!

niceidea's picture
niceidea
133 pencils

great execution.

danielchapman's picture
danielchapman
292 pencils

It's a really disturbing visual. A really nice idea, but the visual is too much imo. It probably could have kept the idea intact and sidestepped the gross factor by using an illustration approach.

Mongoose's picture
Mongoose
4981 pencils

This is bad for the eyes!!!

Make the logo Bigger and the black, Darker!

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