Surprisingly real prints.
Advertising Agency: Y&R Colombia
Creative Directors: Jaime Duque
Art Directors: Jaime Duque, Fernando Murillo
Copywriter: Fabián Gómez
Photographer: Germán Rojas
Published: March 2008
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7 Comments
Why is everything falling? A print that looks like a real tray doesn't feel like one.
They are well executed, but seem a little forced.
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brandon
www.brandonknowlden.com
Yeah, the images look really interesting but lead me to nowhere.
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http://godwindmello.blogspot.com
Why would you pick up a print if you can easily see it's a print, because of the borders, which they had to show because else we wouldn't see it's a print (because in fact the tray does look so real)... Confusing? So is this ad...
i like ads that make you think. but in the end, their thinking is a little off.
i like the idea a lot... nice art direction
all stars for art direction...idea is bit forced though