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Double chess

Agency: 
Published/Aired: 
June 2012
Description: 

Usually Ukrainian mobile telecommunication operators propose the only one benefit in offer. In our case Kyivstar Business telecommunication operator combines 2 different benefits in one offer: free calls within the network and free internet. It gives double advantage to its subscribers as if subscribers could play chess with double powered figure.

Double advantage. Free calls within the network and free Internet in one offer.

Advertising Agency: Leo Burnett, Ukraine
Creative Director: Tatiana Fedorenko
Senior Art Director: Denys Savchenko
Copywriter: Volodymyr Navrotskyi
Producer: Katerina Duda
Designer: Maxim Podolyanuk
Post-production: Bee Factory

Comments (12)

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Highest Rated

TimTix's picture
TimTix
Activity Score 78

So a Queen is a free call and a Knight is free internet?

Not amazing, though in chess that would be an amazon. http://en.wikipedia.org/wiki/Amazon_%28chess%29

Black Hour's picture
Black Hour
Activity Score 368

Clever idea, like it

kaustubhmax's picture
kaustubhmax
Activity Score 55

beauty

andylefty's picture
andylefty
Activity Score 4535

Makes you chuckle.

Hadrons's picture
Hadrons
Activity Score 6017

I'm not familiar with this move in chess ...
Love the POV.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MindDrift's picture
MindDrift
Activity Score 1170

He's moving two pieces at once. You don't have to be a chess pro to get it.

Hadrons's picture
Hadrons
Activity Score 6017

:-)) - I had a different explanation to this one - i.e. - lady Godiva ...
try to imagine what will happen when the white queen will meet the black king ...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Checkmate idea! like it

Love creating ads..

Brunopoplocker's picture
Brunopoplocker
Activity Score 136

I dont' understand anything about chess, but I could understand, so it was well represented. good one.

I hate macs

metis's picture
metis
Activity Score 413

Hahaha, awesome!

t1sh0cfc's picture
t1sh0cfc
Activity Score 38

Not only clever idea but impressive :) +1 from me!

mashi_04's picture
mashi_04
Activity Score 80

dead before born OO_OO

TimTix's picture
TimTix
Activity Score 78

So a Queen is a free call and a Knight is free internet?

Not amazing, though in chess that would be an amazon. http://en.wikipedia.org/wiki/Amazon_%28chess%29

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