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Double chess

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Published/Aired: 
June 2012
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Description: 

Usually Ukrainian mobile telecommunication operators propose the only one benefit in offer. In our case Kyivstar Business telecommunication operator combines 2 different benefits in one offer: free calls within the network and free internet. It gives double advantage to its subscribers as if subscribers could play chess with double powered figure.

Double advantage. Free calls within the network and free Internet in one offer.

Advertising Agency: Leo Burnett, Ukraine
Creative Director: Tatiana Fedorenko
Senior Art Director: Denys Savchenko
Copywriter: Volodymyr Navrotskyi
Producer: Katerina Duda
Designer: Maxim Podolyanuk
Post-production: Bee Factory

Comments (12)

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Highest Rated

TimTix's picture
TimTix
78 Activity Scores

So a Queen is a free call and a Knight is free internet?

Not amazing, though in chess that would be an amazon. http://en.wikipedia.org/wiki/Amazon_%28chess%29

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