Kyivstar Business: Double chess

Double advantage. Free calls within the network and free Internet in one offer.

Usually Ukrainian mobile telecommunication operators propose the only one benefit in offer. In our case Kyivstar Business telecommunication operator combines 2 different benefits in one offer: free calls within the network and free internet. It gives double advantage to its subscribers as if subscribers could play chess with double powered figure.

Advertising Agency: Leo Burnett, Ukraine
Creative Director: Tatiana Fedorenko
Senior Art Director: Denys Savchenko
Copywriter: Volodymyr Navrotskyi
Producer: Katerina Duda
Designer: Maxim Podolyanuk
Post-production: Bee Factory
Published: June 2012

12 comments

Black Hour's picture
Black Hour
368 pencils

Clever idea, like it

kaustubhmax's picture
kaustubhmax
55 pencils

beauty

andylefty's picture
andylefty
4539 pencils

Makes you chuckle.

Hadrons's picture
Hadrons
5991 pencils

I'm not familiar with this move in chess ...
Love the POV.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MindDrift's picture
MindDrift
1148 pencils

He's moving two pieces at once. You don't have to be a chess pro to get it.

Hadrons's picture
Hadrons
5991 pencils

:-)) - I had a different explanation to this one - i.e. - lady Godiva ...
try to imagine what will happen when the white queen will meet the black king ...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Checkmate idea! like it

Love creating ads..

Brunopoplocker's picture
Brunopoplocker
136 pencils

I dont' understand anything about chess, but I could understand, so it was well represented. good one.

I hate macs

metis's picture
metis
413 pencils

Hahaha, awesome!

t1sh0cfc's picture
t1sh0cfc
38 pencils

Not only clever idea but impressive :) +1 from me!

mashi_04's picture
mashi_04
80 pencils

dead before born OO_OO

TimTix's picture
TimTix
78 pencils

So a Queen is a free call and a Knight is free internet?

Not amazing, though in chess that would be an amazon. http://en.wikipedia.org/wiki/Amazon_%28chess%29

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