Kyiv Music College named by R.M.Glier: DNA

Franz Schubert, Sergey Rakhmaninov, Sviatoslav Richter, Johannes Brahms, Ludwig Van Beethoven, Franz Liszt, Frederic Chopin... Who is next?

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director: Dima Tsapko
Copywriter: Nadya Skrynnyk
Illustrator: Roman Davydyuk
Published: March 2011

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13 comments

Magood's picture
Magood
125 pencils

Maybe I'm stupid, but I don't get it...

rurorjuror's picture
rurorjuror
737 pencils

DNA of genius pianists like Franz Schubert, Sergey Rakhmaninov, Sviatoslav Richter, Johannes Brahms, Ludwig Van Beethoven, Franz Liszt, Frederic Chopin could be looking like shown on the poster. (http://en.wikipedia.org/wiki/DNA)

Sephi's picture
Sephi
139 pencils

it means a natural musician~may be~

Ameer Saban's picture
Ameer Saban
33 pencils

Not single-minded - Keyboard/DNA/Who's next?

Copywriter

rurorjuror's picture
rurorjuror
737 pencils

Who's next to be genius )

atb2005's picture
atb2005
13567 pencils

Another great ad, Dima. Very nice.

Billoughsby's picture
Billoughsby
5091 pencils

Yes. Feels right, looks great, makes perfect sense.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Oblabla's picture
Oblabla
298 pencils

agree!

Oblabla.wordpress.com

YJ's picture
YJ
374 pencils

I really like the art, but not really digging the type treatment with the orange dimensional block.

rephlex's picture
rephlex
64 pencils

elegant. inspiring.

aphex

rastaparta's picture
rastaparta
158 pencils

Very good solution to the briefing!! I agree with it.

Ted Malsam's picture
Ted Malsam
2 pencils

I like it very much and the metaphorical DNA spiral is the right visual image for the text message:"Franz Schubert, Sergey Rakhmaninov, Sviatoslav Richter, Johannes Brahms, Ludwig Van Beethoven, Franz Liszt, Frederic Chopin... Who is next?". Who is the next genius in line, maybe you have the genius genes the only thing you need is a proper college. This type of interesting and inspiring ad made me to obtain my and I am glad I followed their message. I agree with rephlex, the right word for this ad is: Elegant.

zhangcuihaoyun's picture
zhangcuihaoyun
43 pencils

规则流畅钢琴键盘......

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