KY gel: Truck

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Art Director: Eva Schertz
Copywriter: Malik Benamara

25 comments

chamindarathnayake's picture
chamindarathnayake
377 pencils

good

Chaminda Rathnayake

Guest's picture
Guest

hahahahahaha

funky_frogii's picture
funky_frogii
2536 pencils

whats the product?

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munirgee's picture
munirgee
454 pencils

Its Gel !!! Big thing in small whole... lol

Guest's picture
Guest

Guess you never used it..... LOL

jorj's picture
jorj
638 pencils

Good, the other one is funnier - naughtier!

munirgee's picture
munirgee
454 pencils

funny! lol

Hellas's picture
Hellas
1172 pencils

this made me laugh! why such a low rating though..?

"I don't live in Greece, Greece lives in me..."

prasanno's picture
prasanno
102 pencils

Nice ;-)

everartz's picture
everartz
7613 pencils

funny campaign...

| Everartz |

Guest's picture
Guest

It´s not good at all. There was a much clever one in 2001 from Brazil. I cant find it on the net but the package was smaller than the product itself. And the benchmark more lubricant ads is still this one: http://www.outoforder.net.au/images/lubricant.jpg

Juan Cabral's picture
Juan Cabral
709 pencils

This doesn't work for me. KY has made already very clever and funny campaigns. It's hard to make something fresh out of it.

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Advertiser who won 10 or more lions in the last 10 years.
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Guest's picture
Guest

very cool. only wished the box wasn't so prominent. just a logo would've suffice. but neat overall.

Guest's picture
Guest

old many done thinking on a fake client.

Rabubi's picture
Rabubi
560 pencils

This is a very old and lazy idea.

Guest's picture
Guest

huge scam, you'll need much lub to get it through the juries

Guest's picture
Guest

Very funny. What a great way of showing exactly what the product does.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

I like this one. Better than the cat. More macho lol

Camilo Machado's picture
Camilo Machado
35 pencils

This is just hilarious. Quick and to the point without having to elaborate at all.

braindance's picture
braindance
36 pencils

this is great! also love the image style

sgre2504's picture
sgre2504
137 pencils

this is funny!

Guest's picture
Guest

Great idea! Well done

rolling.stone's picture
rolling.stone
2740 pencils

haaaaaaaaaa haaaaaaaaaaa
but doesn't KY gel meant for some other purpose :)

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JavierGarza's picture
JavierGarza
150 pencils

que producto se anuncia?

theanc's picture
theanc
2778 pencils

Always the same approach. And it's getting worse.

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