Ads of the World A Graphics.com site

KY gel: Truck

KY gel: Truck
Your rating: None Average: 6.4 (59 votes)

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Art Director: Eva Schertz
Copywriter: Malik Benamara

Comments

chamindarathnayake's picture 75 pencils

good

Chaminda Rathnayake

Guest's picture

hahahahahaha

funky_frogii's picture 2142 pencils

whats the product?

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

munirgee's picture 260 pencils
Guest's picture

Guess you never used it..... LOL

jorj's picture 482 pencils

Good, the other one is funnier - naughtier!

HellasLover's picture 351 pencils

this made me laugh! why such a low rating though..?

"I don't live in Greece, Greece lives in me..."

prasanno's picture 32 pencils

Nice ;-)

everartz's picture 5352 pencils
7

funny campaign...

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Guest's picture

It´s not good at all. There was a much clever one in 2001 from Brazil. I cant find it on the net but the package was smaller than the product itself. And the benchmark more lubricant ads is still this one: http://www.outoforder.net.au/images/lubricant.jpg

Juan Cabral's picture 719 pencils

This doesn't work for me. KY has made already very clever and funny campaigns. It's hard to make something fresh out of it.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Halayzone's picture 40 pencils

ha! excellent work.
loved it

Halayzone's picture 40 pencils

 

Guest's picture

very cool. only wished the box wasn't so prominent. just a logo would've suffice. but neat overall.

Guest's picture

old many done thinking on a fake client.

Rabubi's picture 419 pencils

This is a very old and lazy idea.

Guest's picture
1

huge scam, you'll need much lub to get it through the juries

Guest's picture

Very funny. What a great way of showing exactly what the product does.

lucdesaulniers's picture 537 pencils
7

I like this one. Better than the cat. More macho lol

Camilo Machado's picture 35 pencils

This is just hilarious. Quick and to the point without having to elaborate at all.

braindance's picture 36 pencils
7

this is great! also love the image style

sgre2504's picture 66 pencils

this is funny!

Guest's picture

Great idea! Well done

rolling.stone's picture 1164 pencils

haaaaaaaaaa haaaaaaaaaaa
but doesn't KY gel meant for some other purpose :)

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Javier Garza's picture 99 pencils
5

que producto se anuncia?

theanc's picture 2458 pencils
2

Always the same approach. And it's getting worse.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!