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KY gel: Truck

KY gel: Truck
Your rating: None Average: 6.5 (61 votes)

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Art Director: Eva Schertz
Copywriter: Malik Benamara

27 Comments

chamindarathnayake's picture 185 pencils

good

Chaminda Rathnayake

Guest's picture

hahahahahaha

funky_frogii's picture 2548 pencils

whats the product?

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munirgee's picture 456 pencils

Its Gel !!! Big thing in small whole... lol

Guest's picture

Guess you never used it..... LOL

jorj's picture 626 pencils

Good, the other one is funnier - naughtier!

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munirgee's picture 456 pencils
Hellas's picture 1076 pencils

this made me laugh! why such a low rating though..?

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prasanno's picture 84 pencils

Nice ;-)

everartz's picture 7251 pencils
7

funny campaign...

| Everartz |

Guest's picture

It´s not good at all. There was a much clever one in 2001 from Brazil. I cant find it on the net but the package was smaller than the product itself. And the benchmark more lubricant ads is still this one: http://www.outoforder.net.au/images/lubricant.jpg

Juan Cabral's picture 713 pencils

This doesn't work for me. KY has made already very clever and funny campaigns. It's hard to make something fresh out of it.

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Halayzone's picture 160 pencils

ha! excellent work.
loved it

Halayzone's picture 160 pencils

 

Guest's picture

very cool. only wished the box wasn't so prominent. just a logo would've suffice. but neat overall.

Guest's picture

old many done thinking on a fake client.

Rabubi's picture 551 pencils

This is a very old and lazy idea.

Guest's picture
1

huge scam, you'll need much lub to get it through the juries

Guest's picture

Very funny. What a great way of showing exactly what the product does.

lucdesaulniers's picture 1165 pencils
7

I like this one. Better than the cat. More macho lol

Camilo Machado's picture 35 pencils

This is just hilarious. Quick and to the point without having to elaborate at all.

braindance's picture 36 pencils
7

this is great! also love the image style

sgre2504's picture 137 pencils

this is funny!

Guest's picture

Great idea! Well done

rolling.stone's picture 2750 pencils

haaaaaaaaaa haaaaaaaaaaa
but doesn't KY gel meant for some other purpose :)

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JavierGarza's picture 136 pencils
theanc's picture 2697 pencils
2

Always the same approach. And it's getting worse.

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