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KY gel: Cat

KY gel: Cat
Your rating: None Average: 5.9 (45 votes)

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Art Director: Eva Schertz
Copywriter: Malik Benamara

22 Comments

Guest's picture

pussy in the hole?

slight mixup there

jorj's picture 626 pencils

Hihi!!!!!!!!!!!!

Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750

munirgee's picture 456 pencils
sirvan's picture 30000 pencils

Yay, slimy hair!

+++

"I love some things, and don't love some other things."

Honest Dave's picture 233 pencils

Surprised nobody referenced the diet pepsi ad yet.

krautland's picture 3204 pencils

yeah, total ripoff.

rolling.stone's picture 2750 pencils

I also thought of the same

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~ Quite obviously, I have gathered no moss ! ~

Javier Ramírez's picture 1236 pencils

http://adsoftheworld.com/media/print/diet_pepsi_cat

Chief Creative Director Nexus BBDO

Guest's picture

Gives visual meaning to: "Lubricates well, puts it into the tightest of places."

Juan Cabral's picture 713 pencils

I thought the kitty had drunk Diet Pepsi..

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Surprised no one has mentioned he KY-Jelly ad that was done 2 years before the Pepsi ad which unashamedly used exactly the same art work I might add.

Rabubi's picture 553 pencils

I can't believe this ad did not get slated. It's an old rehashed idea. And a mouse hole. The first thought from a student's mind.

I also really wish KY advertising could move away from the concept formula that is "big object in small place."

Jumo's picture 598 pencils

Agree. Everybody likes this ads, just because of the product. But ideas are not so funny, not so awsome.

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Jumo,
Art Director FP7 Morocco

dsklan's picture 1789 pencils

the cats head is about as big as the hole, what means the hole big enough for the entire cat!

Bob08's picture 695 pencils
8

Why not licking his whiskers. Intelligent cat, goal achieved.

braindance's picture 36 pencils

cat is already inside the hole, would be better if half of him were in

blacksmurf's picture 196 pencils

more interested from the pic of braindance than the kitty ad.
lol

easy to say "art director".

Guest's picture
7

yeah i think so that~!

theanc's picture 2697 pencils
1

Done before and better.

Guest's picture

again and again and again????????

theadversary's picture 30 pencils

An age-old concept... total ripoff... and used totally inappropriate, wtf, lubricate your cat?

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