KY gel: Cat

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Art Director: Eva Schertz
Copywriter: Malik Benamara

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22 comments

Guest's picture
Guest

pussy in the hole?

slight mixup there

jorj's picture
jorj
638 pencils

Hihi!!!!!!!!!!!!

munirgee's picture
munirgee
454 pencils

lol... funny

sirvan's picture
sirvan
29870 pencils

Yay, slimy hair!

+++

"I love some things, and don't love some other things."

Honest Dave's picture
Honest Dave
233 pencils

Surprised nobody referenced the diet pepsi ad yet.

krautland's picture
krautland
3225 pencils

yeah, total ripoff.

rolling.stone's picture
rolling.stone
2740 pencils

I also thought of the same

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~ Quite obviously, I have gathered no moss ! ~

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Chief Creative Director Nexus BBDO

Guest's picture
Guest

Gives visual meaning to: "Lubricates well, puts it into the tightest of places."

Juan Cabral's picture
Juan Cabral
709 pencils

I thought the kitty had drunk Diet Pepsi..

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Surprised no one has mentioned he KY-Jelly ad that was done 2 years before the Pepsi ad which unashamedly used exactly the same art work I might add.

Rabubi's picture
Rabubi
560 pencils

I can't believe this ad did not get slated. It's an old rehashed idea. And a mouse hole. The first thought from a student's mind.

I also really wish KY advertising could move away from the concept formula that is "big object in small place."

Jumo's picture
Jumo
592 pencils

Agree. Everybody likes this ads, just because of the product. But ideas are not so funny, not so awsome.

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Jumo,
Art Director FP7 Morocco

dsklan's picture
dsklan
1927 pencils

the cats head is about as big as the hole, what means the hole big enough for the entire cat!

Bob08's picture
Bob08
749 pencils

Why not licking his whiskers. Intelligent cat, goal achieved.

braindance's picture
braindance
36 pencils

cat is already inside the hole, would be better if half of him were in

blacksmurf's picture
blacksmurf
200 pencils

more interested from the pic of braindance than the kitty ad.
lol

easy to say "art director".

Guest's picture
Guest

yeah i think so that~!

theanc's picture
theanc
2778 pencils

Done before and better.

Guest's picture
Guest

again and again and again????????

theadversary's picture
theadversary
30 pencils

An age-old concept... total ripoff... and used totally inappropriate, wtf, lubricate your cat?

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