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Rolled newspaper

Agency: 
Published/Aired: 
March 2009
Description: 

Print advertisment created by FP7, United Arab Emirates for Kwik, within the category: House, Garden.

Advertising Agency: Fortune Promoseven, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Vincent Fichard
Copywriter: Vincent Fichard
Art Director: Souliman AlChair

Comments (28)

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Highest Rated

Guest's picture
Guest

You are a disgrace for the entire ad industry!
http://www.dubailynx.com/about/news.cfm?newsid=44

john.lighttern's picture
john.lighttern
Activity Score 216

I like it too. Would prefer a smaller grid, but its nice !

LeeHarvey's picture
LeeHarvey
Activity Score 3045
Zeus's picture
Zeus
Activity Score 906

damn!!

Guest's picture
Guest

Wow, nobody can beat you guys, you are really cool, always finding things to say, done, done, done, exhausting...

john.lighttern's picture
john.lighttern
Activity Score 216

It is perfectly possible that they had this idea. Been done does not take out their merit.

I think they should not put it for awards, but its done better... far better.

DONE guys, stop showing us the work that other people made, show us yours.

Lets make a rule, everytime someone says DONE, give us your online portfolio, ok? []`s

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Good point John, and I've read the team's comment and I believe them. These things happen all the time, to all of us. No one knows every freakin' ad ever made all over the planet, and if you do, your mind is so blocked that you can't come up with something fresh and new. But that's my humble opinion.

brain123's picture
brain123
Activity Score 830

Accepting that these things happen and dealing with it is a way to live with our own conscience, but then how would you reward creativity and originality? We just can't blind ourselves from what's happening in the industry worldwide. Nevertheless, advertising should NEVER be our source of inspiration.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Well spoken brain123, and I agree that the art direction on this one is better.

izzlah's picture
izzlah
Activity Score 229

cool !

Guest's picture
Guest

its nice

Guest's picture
Guest

done before. by DDB few years ago.

brain123's picture
brain123
Activity Score 830

I still like it (art direction wise). Despite de fact that it's been done. I think it's been done BETTER.

MissV's picture
MissV
Activity Score 18

very nice!!!

Guest's picture
Guest

very done!
nice done!
well done!

Guest's picture
Guest

i would like it medium rare done!

eldeadevis's picture
eldeadevis
Activity Score 306

DOOOOOOOOOOONE...

Guest's picture
Guest

idea nice!I think it's been done much BETTER.

Guest's picture
Guest

where is the copy!!!!!!
why there is a copy writer nae written there!!!!
i think this add is totally built on visual concept and there is no copy at all in it..
u must remove this copy writer name for god sake.. it looks silly
but art direction is really nice and great idea.

NastyJester's picture
NastyJester
Activity Score 740

There's a school of thought that suggests the best copywriters don't write anything at all. Although this advert may not be the best example of this theory in practise.

Guest's picture
Guest

Better realisation than bbdo

Guest's picture
Guest

The fact that there's no copy doesn't mean that there was no copywriter involved.

Guest's picture
Guest

Nice ! Bang on

joelapompe's picture
joelapompe
Activity Score 3837
Guest's picture
Guest

God has spoken (Joelapompe) and assured me that the ad never ever won a single piece of metal in Cannes, Clios, Dnad and co.

Making it terribly difficult to trace, find or copy.

Please, next time you call us cheats or else, find an award winning piece that had a chance to be seen on the other end of the world. Because this one really isn't an eye catcher. Shit happens.

vincent

Guest's picture
Guest

Wow, and I don't even need 3D glasses to see Bigfoot. Decent!

eldeadevis's picture
eldeadevis
Activity Score 306

Done for Baygon México 3 years ago. Done by Spain 6 years ago.

Guest's picture
Guest

Dear FP7,

You should be ashamed!

Guest's picture
Guest

You are a disgrace for the entire ad industry!
http://www.dubailynx.com/about/news.cfm?newsid=44

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