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Kwik: Rolled newspaper

Kwik: Rolled newspaper
Your rating: None Average: 6.1 (22 votes)

Advertising Agency: Fortune Promoseven, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Vincent Fichard
Copywriter: Vincent Fichard
Art Director: Souliman AlChair

28 Comments

john.lighttern's picture 216 pencils

I like it too. Would prefer a smaller grid, but its nice !

LeeHarvey's picture 3087 pencils
Zeus's picture 916 pencils

damn!!

Guest's picture

Wow, nobody can beat you guys, you are really cool, always finding things to say, done, done, done, exhausting...

john.lighttern's picture 216 pencils

It is perfectly possible that they had this idea. Been done does not take out their merit.

I think they should not put it for awards, but its done better... far better.

DONE guys, stop showing us the work that other people made, show us yours.

Lets make a rule, everytime someone says DONE, give us your online portfolio, ok? []`s

LeeHarvey's picture 3087 pencils

Good point John, and I've read the team's comment and I believe them. These things happen all the time, to all of us. No one knows every freakin' ad ever made all over the planet, and if you do, your mind is so blocked that you can't come up with something fresh and new. But that's my humble opinion.

brain123's picture 838 pencils

Accepting that these things happen and dealing with it is a way to live with our own conscience, but then how would you reward creativity and originality? We just can't blind ourselves from what's happening in the industry worldwide. Nevertheless, advertising should NEVER be our source of inspiration.

LeeHarvey's picture 3087 pencils

Well spoken brain123, and I agree that the art direction on this one is better.

izzlah's picture 201 pencils

cool !

Guest's picture

its nice

Guest's picture

done before. by DDB few years ago.

brain123's picture 838 pencils

I still like it (art direction wise). Despite de fact that it's been done. I think it's been done BETTER.

MissV's picture 18 pencils

very nice!!!

Guest's picture

very done!
nice done!
well done!

Guest's picture

i would like it medium rare done!

eldeadevis's picture 306 pencils

DOOOOOOOOOOONE...

Guest's picture

idea nice!I think it's been done much BETTER.

Guest's picture

where is the copy!!!!!!
why there is a copy writer nae written there!!!!
i think this add is totally built on visual concept and there is no copy at all in it..
u must remove this copy writer name for god sake.. it looks silly
but art direction is really nice and great idea.

NastyJester's picture 746 pencils

There's a school of thought that suggests the best copywriters don't write anything at all. Although this advert may not be the best example of this theory in practise.

Guest's picture

Better realisation than bbdo

Guest's picture

The fact that there's no copy doesn't mean that there was no copywriter involved.

Guest's picture

Nice ! Bang on

Guest's picture

God has spoken (Joelapompe) and assured me that the ad never ever won a single piece of metal in Cannes, Clios, Dnad and co.

Making it terribly difficult to trace, find or copy.

Please, next time you call us cheats or else, find an award winning piece that had a chance to be seen on the other end of the world. Because this one really isn't an eye catcher. Shit happens.

vincent

Guest's picture
5

Wow, and I don't even need 3D glasses to see Bigfoot. Decent!

eldeadevis's picture 306 pencils

Done for Baygon México 3 years ago. Done by Spain 6 years ago.

Guest's picture

Dear FP7,

You should be ashamed!

Guest's picture

You are a disgrace for the entire ad industry!
http://www.dubailynx.com/about/news.cfm?newsid=44

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