Kurka: Silicon Cheecan

Now here is another typical member of the supermarket cheecan. Bless her poor empty soul, nothing but silicon in there, now that just can’t taste good. Now I am a real, unadulterated, cheecan. Sink your meat shredders into me.

Kurka is a local Ukrainian brand. It was created by common farmers, who grow chicken with the help of traditional means, that were used by their fathers and grandfathers. This hens look at the sun, run across grass, know nothing about industrial foods and, as a result, grow up natural and tasty! That's why advertising for such brand must be absolutely natural. Our prints were hand painted on real canvases by real Ukrainian artist Ivan Semesyuk.

Advertising Agency: NII, Kyiv, Ukraine
Creative Director: Alexey Novikov
Art Director: Liza Vnukova
Copywriter: Daniel Liakh
Copywriter: Anton Pustovoy
Illustrator: Ivan Semesyuk

April 2014