Ku-ring-gai Kindergarten: Hopscotch
Please slow down. Kids playing.
Whybin\TBWA Sydney was asked to help out the local community and remind parents to slow down when dropping their children off at school.
Advertising Agency: Whybin\TBWA Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Sean Ascroft
Copywriter: Sean Ascroft
Published: November 2009
Comments
Another cracker from the talented Mr 'I can do anything' Ascroft
sort of a jumping cracker
one should not take life so seriously - as one will not come out of it alive.
unlike
Not new but i like it.
Does anyone really believe the Ku-ring-gai Kindergarten approached a large multi-national agency to create an print ad!?
I smell a scam...and pretty bad one at that.
Somebody's kid is probably going to this kindy. And, in OZ these run for real. :)
Isn't the object of scam to win awards. An idea that has been done this often won't.
Hopscotch Idea #349002938401
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
strong stuff :D
too many numbers for confusion of speed limit.
The idea came up like this.
Copy and art director sitting on a park's bench, having dinner.
AD.Look that hopscotch.
C. Look, that spot in the floor makes the 1 look like a 10.
AD. What if all numbers where like that.
C. Great, it could work for slowing down people's car.
AD. Let's do it.
C. We need a client.
AD. I think the recepcionist just has a little kid.
C. Great, we'll be famous!
But, in this case AD and C are the same guy. They need a Psychiatrist.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
I hv seen some similar visual but for polio, perhaps
but here too it works
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~ Quite obviously, I have gathered no moss ! ~
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