Ads of the World A Graphics.com site

Ku-ring-gai Kindergarten: Hopscotch

Ku-ring-gai Kindergarten: Hopscotch
Your rating: None Average: 5.5 (25 votes)

Please slow down. Kids playing.

Whybin\TBWA Sydney was asked to help out the local community and remind parents to slow down when dropping their children off at school.

Advertising Agency: Whybin\TBWA Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Sean Ascroft
Copywriter: Sean Ascroft
Published: November 2009

Comments

Guest's picture
9

Another cracker from the talented Mr 'I can do anything' Ascroft

slowrider's picture 514 pencils

sort of a jumping cracker

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

unlike

silvi's picture 1464 pencils

Not new but i like it.

Guest's picture

Does anyone really believe the Ku-ring-gai Kindergarten approached a large multi-national agency to create an print ad!?
I smell a scam...and pretty bad one at that.

ivan's picture

Somebody's kid is probably going to this kindy. And, in OZ these run for real. :)

Guest's picture

Isn't the object of scam to win awards. An idea that has been done this often won't.

Juan Cabral's picture 719 pencils

Hopscotch Idea #349002938401

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

adD_man's picture 214 pencils
7

strong stuff :D

satrianee's picture 452 pencils

too many numbers for confusion of speed limit.

Ad_Man's picture 816 pencils

The idea came up like this.
Copy and art director sitting on a park's bench, having dinner.
AD.Look that hopscotch.
C. Look, that spot in the floor makes the 1 look like a 10.
AD. What if all numbers where like that.
C. Great, it could work for slowing down people's car.
AD. Let's do it.
C. We need a client.
AD. I think the recepcionist just has a little kid.
C. Great, we'll be famous!

But, in this case AD and C are the same guy. They need a Psychiatrist.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

rolling.stone's picture 1086 pencils

I hv seen some similar visual but for polio, perhaps

but here too it works

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!