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Ku-ring-gai Kindergarten: Hopscotch

Ku-ring-gai Kindergarten: Hopscotch
Your rating: None Average: 5.3 (32 votes)

Please slow down. Kids playing.

Whybin\TBWA Sydney was asked to help out the local community and remind parents to slow down when dropping their children off at school.

Advertising Agency: Whybin\TBWA Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Sean Ascroft
Copywriter: Sean Ascroft
Published: November 2009

12 Comments

Guest's picture
Guest | Wed, 2009-11-11 13:03
9

Another cracker from the talented Mr 'I can do anything' Ascroft

slowrider's picture 649 pencils
slowrider | Thu, 2009-11-12 04:41

sort of a jumping cracker

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest | Wed, 2009-11-11 13:33

unlike

silvi's picture 4174 pencils
silvi | Wed, 2009-11-11 15:16

Not new but i like it.

Guest's picture
Guest | Wed, 2009-11-11 17:32

Does anyone really believe the Ku-ring-gai Kindergarten approached a large multi-national agency to create an print ad!?
I smell a scam...and pretty bad one at that.

ivan's picture
ivan | Wed, 2009-11-11 20:32

Somebody's kid is probably going to this kindy. And, in OZ these run for real. :)

Guest's picture
Guest | Wed, 2009-11-11 23:04

Isn't the object of scam to win awards. An idea that has been done this often won't.

Juan Cabral's picture 713 pencils
Juan Cabral | Thu, 2009-11-12 04:08

Hopscotch Idea #349002938401

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

CopyRight's picture 717 pencils
CopyRight | Thu, 2009-11-12 04:09
7

strong stuff :D

24/7 Instant Human Translation:

http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84

satrianee's picture 3782 pencils
satrianee | Thu, 2009-11-12 04:43

too many numbers for confusion of speed limit.

Ad_Man's picture 832 pencils
Ad_Man | Thu, 2009-11-12 22:58

The idea came up like this.
Copy and art director sitting on a park's bench, having dinner.
AD.Look that hopscotch.
C. Look, that spot in the floor makes the 1 look like a 10.
AD. What if all numbers where like that.
C. Great, it could work for slowing down people's car.
AD. Let's do it.
C. We need a client.
AD. I think the recepcionist just has a little kid.
C. Great, we'll be famous!

But, in this case AD and C are the same guy. They need a Psychiatrist.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

rolling.stone's picture 2750 pencils
rolling.stone | Mon, 2009-11-16 06:00

I hv seen some similar visual but for polio, perhaps

but here too it works

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