Küntsmann Non Alcoholic Beer: Blur, Guinness
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director / Art Director / Copywriter: César Ojeda
Retoucher: Gorila Studio
Photographer: Droopy
6 Comments
Should have taken a twist on the taste. Non alcoholic beers are known to be very bad in taste. If there would be any reason to buy this beer it should be the taste. Now it doesn't differ from other non alcoholic beers really.
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I dunno. No alcohol AND it tastes bad? I think spinning bad taste into a positive would be harder, and less effective, than playing up the effects of not getting wasted, which is what they're trying to do here with photoshopping. I like their angle, it's just not sharp enough.
Good! but the guys at Guinness will not be very happy with it.
The non alcoholic beer looks boring.
Simple and clear idea tide beer and the other not, just like me
very nice!!!