Kunsthalle Wien: More than you can bear

Kunsthalle Wien/More than you can bear

Advertising Agency: Jung von Matt/Donau Werbeagentur, Vienna, Austria
Creative Director: Andreas Putz
Art Director: Volkmar Weiß
Copywriter: Christoph Gaunersdorfer
Photographer: Martin Klimas/Bransch
Graphics: Eva Jordan
Art Work: Albert Winkler/Vienna Paint
Account Supervisors: Josef Koinig, Julia Peuckert
Published: September 2006

27 comments

Bye's picture
Bye
1468 pencils

Beatiful, but I always wonder how you sell such an idea. Because saying 'yeah he's hearing so much, his head just explodes' sounds kinda dull, doesn't it. But sometimes that works.

postman's picture
postman
951 pencils

Imagine what it looks like in the exibition hall! Gross!

Rog's picture
Rog
6094 pencils

Overkill.
No idea what it's for... but a 'subtler' approach would have been more compelling.

>>>> That's not an ad. THIS is an ad.

Vicky's picture
Vicky
375 pencils

Great image, very well done, but just that.

hang-the-dj's picture
hang-the-dj
1262 pencils

If this isn't selling some kind of horror movie, this is wrong. Very wrong.

larfyamato's picture
larfyamato
19 pencils

disturbing.

boots78's picture
boots78
87 pencils

bad and horrible impression

TopJeff's picture
TopJeff
479 pencils

I don't really know what this is for. It's well produced, but it makes me want to stay far away from whatever the topic is.

Jeff

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TopCreatives, the premier online community for creative pros.

addyhoch10's picture
addyhoch10
2592 pencils

the kunsthalle wien is a museum of contemporary art.
fresh ad

Adaddicted's picture
Adaddicted
3435 pencils

Contemporary horror.
Spoiled my day...

withalltherespects

cp's picture
cp
354 pencils

transformer?

erhanali's picture
erhanali
368 pencils

Awesome execution. I want to work with this kind of art directors.

"Everyday is one short life"

www.erhanali.blogspot.com/

amrith's picture
amrith
30 pencils

repulsive

chinaski's picture
chinaski
951 pencils

sehr gut

salamandos's picture
salamandos
1947 pencils

just disgusting, not thought provoking

credosian's picture
credosian
272 pencils

Great graphics!!!!!!!!!
Mind-blowing gore work!!!!!
Simply outsanding artwork!!!!!

but guys--- werent u supposed to make an AD???

Next time, try and remember that :)

cheers!

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

Disco Munky's picture
Disco Munky
3900 pencils

You said it.

"I don't know Butchie instead"

Doin' it for the points

klug's picture
klug
173 pencils

Really "Mind-blowing"...

Have Heart's picture
Have Heart
922 pencils

Good image, very bad line.

Fridgerator's picture
Fridgerator
458 pencils

Not sure if Im compelled to go the museum after seeing this ad. Great artwork, but not sure if it would attract the audience.

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The concept is only as good as the execution.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

What the hell is this for?

It doesn't tell me so its crap anyway, but just curious.

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Rules?! What rules?

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

If the point is to draw attention to a contemporany art museum they made it.
Efficient ad. And brilliant art work!

A. J. SMITH's picture
A. J. SMITH
2838 pencils

If you already know thats what the Kunsthalle Wien is, its lost on anyone who doesn't.

All it needs is Kunsthalle Wien - contemporary arts museum, or a web address or some sort of take out.

LUDOVICO_COL's picture
LUDOVICO_COL
24 pencils

repulsive, disgusting whatever, but still its a beautiful art work

fractalrene's picture
fractalrene
1506 pencils

Well, the idea is there (I'm not saying is great one), and the execution althought is quite good, it can improve.

Take for example this PS2 ad: http://files.splinder.com/fc1f20c5ded5bdd8a7218186e8fd2982.jpeg the idea is very similar, but the execution of PS2 is flawless in details and environment, more texture richness and an extra step in execution. There is so much more to see in the PS2 ad... There is big difference between a good ad and a great ad.

roloroyce's picture
roloroyce
8 pencils

Nice and disturbing at the same time. Soooooooo valuable!!

mediapusher's picture
mediapusher

What a bunch of wimps you people are (Those that complained that this ad was disturbing). It happens to be very artistic, it's beautifully done, and it's an ad for a contemporary art museum, so it's very appropriate.

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