Kumho Tires: Design for performance

Advertising Agency: Rhizome, Seoul, South Korea
Creative Director: Younghwa Moon
Art Directors: Hoonyoung Joo, Jayoung Kim, Jungin Park, Minseob Jang
Copywriter: Seunghyun Jo
Photographer:Anuchai Secharunputong
Published: November 2012

3 comments

anoldasgupta's picture
anoldasgupta
85 pencils

Lovely execution in all 4 ideas....i must say Art Direction is mindblowing :)

meistershalis's picture
meistershalis
143 pencils

Now this I like out of the entire campaign.

TakAds's picture
TakAds
178 pencils

Sorry, but. Where is the idea?
Great art direction.

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