Kumho Tires: Design for performance

Advertising Agency: Rhizome, Seoul, South Korea
Creative Director: Younghwa Moon
Art Directors: Hoonyoung Joo, Jayoung Kim, Jungin Park, Minseob Jang
Copywriter: Seunghyun Jo
Photographer:Anuchai Secharunputong
Published: November 2012

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3 comments

85 pencils

anoldasguptaSaturday, November 17, 2012 - 07:59

Lovely execution in all 4 ideas....i must say Art Direction is mindblowing :)

143 pencils

meistershalisMonday, November 19, 2012 - 03:45

Now this I like out of the entire campaign.

57 pencils

unostakatakaFriday, November 23, 2012 - 21:59

Sorry, but. Where is the idea?
Great art direction.

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