Kumho Tires: Design for aqua

Advertising Agency: Rhizome, Seoul, South Korea
Creative Director: Younghwa Moon
Art Directors: Hoonyoung Joo, Jayoung Kim, Jungin Park, Minseob Jang
Copywriter: Seunghyun Jo
Photographer:Anuchai Secharunputong
Published: November 2012

8 comments

kleenex's picture
kleenex
29454 pencils

I like all the ads, but this one.

certaintly's picture
certaintly
4060 pencils

they all look really awkward/forced to me

niko_17's picture
niko_17
138 pencils

I belive the execution is better than the concept even do, the art direction ain't that good at all.

kalpesh78's picture
kalpesh78
2580 pencils

The art sucks big time. thought isn't fresh at all.

ideas....30 minutes nahi toh free.

meistershalis's picture
meistershalis
143 pencils

The copy isn't selling and grammar is wrong! Basic English is out the window.

Roger Keynes's picture
Roger Keynes
5498 pencils

Then tell them... in Korean. ;)

Will Think for Salary

feysal's picture
feysal
2315 pencils

great art direction

groovy baby!

woonhan kim's picture
woonhan kim
12 pencils

looking awkward, just too conceptual!

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