Kuka: Sink, Knee

Very soft bed.

Advertising Agency: BC&T, Hangzhou, China
Creative Director: Kai Qian, Hongbo Lee
Art Director: Mei Linwang
Copywriter: Fang Hao
Illustrator: Yini Miao
Photographer: Zhangjia Chen
Published: October 2012

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7 comments

5405 pencils

Roger KeynesTuesday, October 16, 2012 - 20:30

Okaaaay. :)

Will Think for Salary

1492 pencils

Siddarth BasavarajWednesday, October 17, 2012 - 01:29

Hmmm interesting

Love creating ads..

1228 pencils

the_lizard_kingWednesday, October 17, 2012 - 06:26

Oooooh! Thts what it is... An ad for soft beds...

And then GOD said...
Let there be creativity!!!

137 pencils

RodimensWednesday, October 17, 2012 - 10:17

I wouldn´'t want this to happen to me while I'm sleeping.

15924 pencils

kleenexWednesday, October 17, 2012 - 12:46

I think would would suffocate and die in a bed like this.

2367 pencils

CommandZWednesday, October 17, 2012 - 14:09

Soft bed = No support. Ouch, my back!

1026 pencils

DesignDIneThursday, October 18, 2012 - 07:46

Functionally, not good. visually very cute.

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