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Sink, Foot

Agency: 
Published/Aired: 
October 2012
Description: 

Very soft bed.

Advertising Agency: BC&T, Hangzhou, China
Creative Director: Kai Qian, Hongbo Lee
Art Director: Mei Linwang
Copywriter: Fang Hao
Illustrator: Yini Miao
Photographer: Zhangjia Chen

Comments (6)

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Highest Rated

DesignDine's picture
DesignDine
Activity Score 1313

Couldn't like the campaign. :? sorry for that.

whitekaras's picture
whitekaras
Activity Score 115

so, what is the point of having a very soft bed or mattress?
feel comfortable, sleep well, have good sex, I guess?
If above are true, than show some real benifits with a fun and dramatic approach,
please please please, stop showing "softness" just for the sake of softness.
this print makes me feel like that person is getting suffocated by this bed.

ajx's picture
ajx
Activity Score 116

Sometimes I feel, there should be a like button for comments as well.

deja fuck

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Oh, coffin mattresses! ;)

The Jobless Writer
Will Think for Salary

chicagohour's picture
chicagohour
Activity Score 384

Roger that...:)

Hmmmmm

cvchitale's picture
cvchitale
Activity Score 1418

disagree with whitekaras....
therez a certain calmness about the visible feet....i am a clustrophbc n i didn feel sufoctd aftr seeing the ad...nicely done i must say...

DesignDine's picture
DesignDine
Activity Score 1313

Couldn't like the campaign. :? sorry for that.

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