Kudu restaurant: Drive thru since 1988
Advertising Agency: Leo Burnett, Riyadh, Saudi Arabia
Creative Director: Mehdi El Alj
Art Director / Copywriter: Noel Denola
Published: November 2009
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Comments
why is the hand cracked?
| Everartz |
Due to "Drive Through"... purchasing fast food or some other stuff while sitting inside your car.
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Agree... would work better with only the 'wrinkles' on the door panel, and the art direction is not that impressive!
withalltherespects
Rolling the window up and down for over 2 decades got it cracked, i guess. Nice idea...
a cracked car window handle doesn't say much about the restaurant.
methinks it's a miss.
The above comment is not accurate. Not all Mcdonalds Ads ,for instance, show food.
Kudu is well known in Saudi Arabia. The idea works well in my opinion. Good to see non-traditional ideas coming from the Gulf.
first idea.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
respect for the idea ... i think the execution could be better ... the cracked is not realistic enough ..
The is Idea is awesome guys. The concept "Drive Through" speaks everything. Great Ad !
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
This person must spend his lifetime in Drive Through.
hmmmm
visual is goood
good work, it just looks like a wall, not the inside of a car door
24/7 Instant Human Translation:
http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84
I don't like it. I don't hate it. It's an ok ad. It won't win an award but i'm sure that it will make the client happy. I have to ask though, what is the benefit of buying Kudu? Why would I choose it over Mcdo's or BK? Also,
who's to say that I just can't erase the Kudu logo and place another fast food chain's logo there.
I dunno... I feel it needs more of a twist. It doesn't define the brand. It doesn't make me want to go out and get Kudu and It definitely doesn't illustrate some kind of USP.
I don't like it. I don't hate it. It's an ok ad. It won't win an award but i'm sure that it will make the client happy. I have to ask though, what is the benefit of buying Kudu? Why would I choose it over Mcdo's or BK? Also,
who's to say that I just can't erase the Kudu logo and place another fast food chain's logo there.
I dunno... I feel it needs more of a twist. It doesn't define the brand. It doesn't make me want to go out and get Kudu and It definitely doesn't illustrate some kind of USP.
Eating take away crap from the same fast food joint for 20 years means you don't have money to buy a new car, one with electric windows.
lol, good thinking. I like to solve riddle ads but I am not sure this one here is effective and/or "branded" enough.
totally agree
NO me transmite nada.
DONT LIKE IT!
"Bright ideas bring better results"
if that restaurant is well known in where the ad is published, than it will work for sure...
you could create a hundred stories about the cracked handle, the car and the restaurant. but it doesn't change this: nice ad.
seems the car is made exclusively for KUDU because of the engraving on the door panel. I like the idea.
Still thinking about this ad, it's not leaving a good impression on me. It's like having your ass hole burning red because you eat too much All Bran. It may be funny but the company is not gaining interest or sales.
Humor is a serious thing.
You got the great concept... may be instead of crack to represent ' time ' from 1988 to present are marks of heavy circular scratches from winding-up the window, meaning long time and more often using it to the drive-through. What I can read from the visual is an abandon car.
Great Ad... Very smart one...
nice concept i like it!!!