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Kudu restaurant: Drive thru since 1988

Kudu restaurant: Drive thru since 1988
Your rating: None Average: 6 (34 votes)

Advertising Agency: Leo Burnett, Riyadh, Saudi Arabia
Creative Director: Mehdi El Alj
Art Director / Copywriter: Noel Denola
Published: November 2009

Comments

everartz's picture 5344 pencils

why is the hand cracked?

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

munirgee's picture 260 pencils

Due to "Drive Through"... purchasing fast food or some other stuff while sitting inside your car.

Adaddicted's picture 763 pencils

Agree... would work better with only the 'wrinkles' on the door panel, and the art direction is not that impressive!

withalltherespects

hidearshake's picture 96 pencils

Rolling the window up and down for over 2 decades got it cracked, i guess. Nice idea...

chinaski's picture 877 pencils

a cracked car window handle doesn't say much about the restaurant.
methinks it's a miss.

JamaisVu's picture 260 pencils

The above comment is not accurate. Not all Mcdonalds Ads ,for instance, show food.
Kudu is well known in Saudi Arabia. The idea works well in my opinion. Good to see non-traditional ideas coming from the Gulf.

Ad_Man's picture 816 pencils

first idea.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

maashookshee's picture 390 pencils
8

respect for the idea ... i think the execution could be better ... the cracked is not realistic enough ..

munirgee's picture 260 pencils

The is Idea is awesome guys. The concept "Drive Through" speaks everything. Great Ad !

Tommy G.'s picture 85 pencils

This person must spend his lifetime in Drive Through.
Good idea.

sachindhokane's picture 511 pencils
7

hmmmm
visual is goood

adD_man's picture 214 pencils

good work, it just looks like a wall, not the inside of a car door

Guest's picture
4

I don't like it. I don't hate it. It's an ok ad. It won't win an award but i'm sure that it will make the client happy. I have to ask though, what is the benefit of buying Kudu? Why would I choose it over Mcdo's or BK? Also,
who's to say that I just can't erase the Kudu logo and place another fast food chain's logo there.

I dunno... I feel it needs more of a twist. It doesn't define the brand. It doesn't make me want to go out and get Kudu and It definitely doesn't illustrate some kind of USP.

Copy_ranter's picture 120 pencils

I don't like it. I don't hate it. It's an ok ad. It won't win an award but i'm sure that it will make the client happy. I have to ask though, what is the benefit of buying Kudu? Why would I choose it over Mcdo's or BK? Also,
who's to say that I just can't erase the Kudu logo and place another fast food chain's logo there.

I dunno... I feel it needs more of a twist. It doesn't define the brand. It doesn't make me want to go out and get Kudu and It definitely doesn't illustrate some kind of USP.

Davosk's picture 4439 pencils

Eating take away crap from the same fast food joint for 20 years means you don't have money to buy a new car, one with electric windows.

Dzsoi's picture 4558 pencils

lol, good thinking. I like to solve riddle ads but I am not sure this one here is effective and/or "branded" enough.

silvi's picture 1464 pencils

NO me transmite nada.

WillyLatasa's picture 188 pencils

DONT LIKE IT!

"Bright ideas bring better results"

gravity's picture 154 pencils

if that restaurant is well known in where the ad is published, than it will work for sure...

you could create a hundred stories about the cracked handle, the car and the restaurant. but it doesn't change this: nice ad.

Guest's picture
5

seems the car is made exclusively for KUDU because of the engraving on the door panel. I like the idea.

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