Spicy hot sandwich
Advertising Agency: Leo Burnett, Saudi Arabia
Creative Director: Mehdi El Alj
Art Director / Copywriter: Noel Denola
Photographer: Feras Shoujah
Published: November 2009
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26 Comments
ok idea and very bad photoshop!
how did light come in his hands? the guy is looking so big in that bg
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other than the wrong shadows and the uninteresting copy, the ad isn't entertaining - and it just shows Beduins as stupid people
outsmart me, if you can
well, it is just a simple funny idea.. no need to get into cultural attacks, it just known that they use fire to warm up just like boy scouts or cowboys..
But this beduin is using the sandwich not fire.
outsmart me, if you can
did you even understand the ad Notorious?
stop attack culture ., because we too didn't like your culture :)
better if the desert temp drops and there r icicles on the mat. then the bedouin warming his hands will make more sense ...
I like the comments, I dont know why the colors of the sky and the entire ad are so drowned out. It makes it look like a video game.
Noel Denola (Art Director / Copywriter), Gotta work harder friend
Doesn´t make me want eat this sandwich.
the idea is great ... photography art direction as well ... very bad execution .. respect
cant agree more .......
Its a great idea, could look better if it was a close up, get rid of all the distraction and just focus on the man, the heat, and the sandwich ( the source of heat)... and saturate it a bit to dramatize the heat... Good job!
nice idea.. execution can be improved.
Cold weather - Arab deserts? Terrible match.
idea is ok, execution marred it
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~ Quite obviously, I have gathered no moss ! ~
Something nice is coming out from Saudi Arabia, finally! Please post your e-mail address for some campaigns, well, if you are interested.
I think you have issues with your color profile. It looks great when corrected.
I think that there is a problem in the mass balance, Regardless of other errors, such as light and shadow.
I wish you good luck in the next ads.
does it illuminate when it is hot & spicy? ohhh dear!
good job
they could have used the services of a good digital retoucher. Idea is somehow ok considering the image is really terribly retouched. color difference between sky, desert, bread and model means they all came from different source...
maybe if it was a little bit darker will be better..
TAMER SAMY
www.leapstudios.net
What ?? isnt he going to eat that sandwich??
I've seen this in Epica Book. NOT BAD AT ALL!!