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26 comments

Guest's picture
Guest

ok idea and very bad photoshop!

funky_frogii's picture
funky_frogii
2538 pencils

how did light come in his hands? the guy is looking so big in that bg

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Notorious's picture
Notorious
631 pencils

other than the wrong shadows and the uninteresting copy, the ad isn't entertaining - and it just shows Beduins as stupid people

outsmart me, if you can

Guest's picture
Guest

well, it is just a simple funny idea.. no need to get into cultural attacks, it just known that they use fire to warm up just like boy scouts or cowboys..

Notorious's picture
Notorious
631 pencils

But this beduin is using the sandwich not fire.

outsmart me, if you can

Guest's picture
Guest

did you even understand the ad Notorious?

Drshawy's picture
Drshawy
2 pencils

stop attack culture ., because we too didn't like your culture :)

pulautikus's picture
pulautikus
118 pencils

better if the desert temp drops and there r icicles on the mat. then the bedouin warming his hands will make more sense ...

Guest's picture
Guest

I like the comments, I dont know why the colors of the sky and the entire ad are so drowned out. It makes it look like a video game.

Brain-Art's picture
Brain-Art
1101 pencils

Noel Denola (Art Director / Copywriter), Gotta work harder friend

silvi's picture
silvi
4172 pencils

Doesn´t make me want eat this sandwich.

maashookshee's picture
maashookshee
414 pencils

the idea is great ... photography art direction as well ... very bad execution .. respect

Guest's picture
Guest

cant agree more .......

Guest's picture
Guest

Its a great idea, could look better if it was a close up, get rid of all the distraction and just focus on the man, the heat, and the sandwich ( the source of heat)... and saturate it a bit to dramatize the heat... Good job!

scilentphree's picture
scilentphree
12 pencils

nice idea.. execution can be improved.

hadrianapolis's picture
hadrianapolis
733 pencils

Cold weather - Arab deserts? Terrible match.

rolling.stone's picture
rolling.stone
2740 pencils

idea is ok, execution marred it

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Guest's picture
Guest

Something nice is coming out from Saudi Arabia, finally! Please post your e-mail address for some campaigns, well, if you are interested.

Guest's picture
Guest

I think you have issues with your color profile. It looks great when corrected.

stafro's picture
stafro
26 pencils

I think that there is a problem in the mass balance, Regardless of other errors, such as light and shadow.
I wish you good luck in the next ads.

pwucel's picture
pwucel
158 pencils

does it illuminate when it is hot & spicy? ohhh dear!

vanestan's picture
vanestan
6 pencils

good job

michelangelo's picture
michelangelo
660 pencils

they could have used the services of a good digital retoucher. Idea is somehow ok considering the image is really terribly retouched. color difference between sky, desert, bread and model means they all came from different source...

tamer samy's picture
tamer samy
683 pencils

maybe if it was a little bit darker will be better..

Rival2000's picture
Rival2000
45 pencils

What ?? isnt he going to eat that sandwich??

Guest's picture
Guest

I've seen this in Epica Book. NOT BAD AT ALL!!

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