Kudu: Bench
Spicy hot burger
Advertising Agency: Targets Leo Burnett, Kingdom of Saudi Arabia
Executive Creative Director / Copywriter: Mehdi El Alj
Art Director: Jonathan Horner
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16 Comments
Good work, Saudi! Seen cool stuff coming out from Leo Burnett, lately. You wouldn't expect creativity in Saudi Arabia, but it seems that Leo is determined to change that fact. On the other hand, I'm pretty sure these wouldn't run as outdoors.
the burger should be hot not the guy (who is only yellow, not red like really hot). concept idea is ok but execution is weak
It could be an ad for anything hot...
There's nothing that relies to burgers or any food for that matter...
I agree
I thinks this is a bad argument. Most of the award-winning ads can for anything.
How does the Cadbury drummign gorilla relate to Chocolate? Seeing a gorilla always makes me puke.
if that gorilla can hit you with his drumstick, you can realize what's the meaning of that ad. think thousand times men. trace the idea from the root men.
Done by students. Sorry. Still good job
The concept is very good, the execution can be greatly improved. I'm not sure if the idea is widely recognizable by the target,
This idea could work on tv..
Excellent idea. Love it. Agree with you, Kergu: in television it would be awesome.
one of the worst campaign ever..
I think its cool. The colours make it stand out from other ads.
Stay hungry. Stay foolish.
I think the idea is cool, but i dont think the same about the execution.
Its obvious that the person would be in orange because of the human heat, i think it will work better if the hamburger its the only thing generating heat
Thermal vision would look the same no matter what the person was eating.. lost the idea in execution u did..
What about using an unaltered shot of the park and the guy in vivid spicy burger induced color?
The car one still creeps me out for some reason....
it is so bad!
Dream needs to be big!
Love it.