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16 comments

MindDrift's picture
MindDrift
1085 pencils

Good work, Saudi! Seen cool stuff coming out from Leo Burnett, lately. You wouldn't expect creativity in Saudi Arabia, but it seems that Leo is determined to change that fact. On the other hand, I'm pretty sure these wouldn't run as outdoors.

ERROR404's picture
ERROR404
770 pencils

the burger should be hot not the guy (who is only yellow, not red like really hot). concept idea is ok but execution is weak

Shawali's picture
Shawali
8391 pencils

It could be an ad for anything hot...

There's nothing that relies to burgers or any food for that matter...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Guest's picture
Guest

I agree

Guest's picture
Guest

I thinks this is a bad argument. Most of the award-winning ads can for anything.
How does the Cadbury drummign gorilla relate to Chocolate? Seeing a gorilla always makes me puke.

Guest's picture
Guest

if that gorilla can hit you with his drumstick, you can realize what's the meaning of that ad. think thousand times men. trace the idea from the root men.

Guest's picture
Guest

Done by students. Sorry. Still good job

Prime83's picture
Prime83
497 pencils

The concept is very good, the execution can be greatly improved. I'm not sure if the idea is widely recognizable by the target,

kergu's picture
kergu
6785 pencils

This idea could work on tv..

gbl's picture
gbl
451 pencils

Excellent idea. Love it. Agree with you, Kergu: in television it would be awesome.

Hiperion's picture
Hiperion
3138 pencils

one of the worst campaign ever..

Happy Housewife's picture
Happy Housewife
45 pencils

I think its cool. The colours make it stand out from other ads.

Stay hungry. Stay foolish.

pajaro's picture
pajaro
69 pencils

I think the idea is cool, but i dont think the same about the execution.
Its obvious that the person would be in orange because of the human heat, i think it will work better if the hamburger its the only thing generating heat

Guest's picture
Guest

Thermal vision would look the same no matter what the person was eating.. lost the idea in execution u did..

What about using an unaltered shot of the park and the guy in vivid spicy burger induced color?

The car one still creeps me out for some reason....

Sushi lover's picture
Sushi lover
905 pencils

it is so bad!

Dream needs to be big!

kgwilliam's picture
kgwilliam
9 pencils

Love it.

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