KTK News: Politician
You cannot hide from the truth.
Objective: To attract attention of new audience to news programs of KTK channel. Strengthen the position of the leader of news programs.
Solution: unlike many TV channels, KTK is known for its highly principled position – it shows the truth regardless personalities. So we decided to use images of the real heroes of news, celebrities, scandalous politicians who are hiding from judgment, and we hid them behind TV remote control. But you can’t hide from truth. Watch KTK.
Full campaign was released only in the capital of Kazakhstan, Astana. In other cities, it was banned.
Advertising Agency: Openeyes DDB, Almatu, Kazakhstan
Creative Director: Sergey Radionov
Designer: Yelena Lepshina
Copywriter: Yuriy Mashkunov
DTP: Viktoria Kuznetsova
Producer: Zarina Mukhametova
Published: July 2013