35 comments

Miss Candy Pop's picture
Miss Candy Pop
58 pencils

so?

sumsum's picture
sumsum
615 pencils

this is soooo oldschool but still nice somehow:) back to the eighties!!!

All ears's picture
All ears
233 pencils

WTF?

joestamp's picture
joestamp
130 pencils

hmmm, brave! and brave because Adidas is a far better brand!!
however i kind of like it.... i think?

Inverted's picture
Inverted
193 pencils

Adidas is known for having 3 stripes on their shoes. K-Swiss has alot of the same style sportswear, but they have 5 stripes. sooooo they show someone remaking an adidas to look like a K-Swiss shoe.

I think its cute.

fersvax's picture
fersvax
1239 pencils

And why do you explain like no one understand it?

FER.

kgeiger's picture
kgeiger
7173 pencils

Adidas won't like this. Their lawyers won't like this. K-Swiss' lawyers won't like this either. But I like this.

Jumo's picture
Jumo
592 pencils

Ahah !! Moi aussi i like this !! :)

---
Jumo,
Art Director FP7 Morocco

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

This looks to me like KSwiss are saying, 'we take wwhat adidas do, then we copy it and change it just enough to get away with it'

Doesn't work for me, and is infact slightly damaging to K-Swiss in my opinion.

Baloony

We're going to need more lube.

Jumo's picture
Jumo
592 pencils

First I understood it like that too. But finaly, I took the other dimensioned and that made me smile !!

---
Jumo,
Art Director FP7 Morocco

jazarah's picture
jazarah
1262 pencils

ha?

pedrovilar's picture
pedrovilar
4 pencils

Take it on the other side: Our product is just as good as Adidas, but we have 2 stripes more.

Chough's picture
Chough
147 pencils

I think it looks like "gee, I wish my Adidas were K-Swiss" I like it, I thisk its brave. Although when it comes to trainers I'm an old school Adidas man. Always was, always will be!

regrat's picture
regrat
302 pencils

when your adidas is f****d up it turns into kswis.

--
I would never promote Coca Cola.

poojagadodia's picture
poojagadodia
194 pencils

http://www.watgame.com
i guess they trying to say that kswizz shoes r long lasting :-S

luwieus's picture
luwieus
25 pencils

i think they are trying to say its not the label that matters but the quality,durability and ........ of the shoe.
However, in some way they seem to indirectly confront addidas, buy saying kswiss is far much better,that someone can buy an addidas shoe and brand it kswiss.

i blv the concept is brilliant

TexasH's picture
TexasH
365 pencils

yes...but it's an old shoe...so why brand it k-swiss when it's dirty? Cos Kswiss is as good as an old addidas shoe? I kind of like it anyway but the message is too blurry.

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
136 pencils

All negative comments by sour pus, anus-ugly sour grapes here. Yawn.
Children of miserable parenthood.

brain123's picture
brain123
830 pencils

I like this ad, but ADIDAS RULE!!

a2o's picture
a2o
139 pencils

I sorry guys... but the strategy itself is wrong!
Why Addidas should be pissed off... infact they should be happy...

As this advt. says that K-Swiss sports don't manufacture their own shoes!!!
or
The customers of K-Swiss brand are seriously @#$%.. that they do something like this!!!

The whole things is bavg... the strategy... as well as the execution

Jumo's picture
Jumo
592 pencils

No. i think they are trying to say those which have adidas would like even more to have K-Swiww !!
And it isn't disrespectful for adidas, on the contrary: adidas is THE reference.

---
Jumo,
Art Director FP7 Morocco

jebus's picture
jebus
478 pencils

That's kind of like buying a BMW and then replacing the logo badges with Hyundai.

Aweful.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

What a2o said makes sense, It should be an ad for adidas, and could run with a line that says 'other brands can only dream' or 'often copied, never bettered' or something better along that sentiment.

We're going to need more lube.

doworkson's picture
doworkson
242 pencils

yeah this blows. the 5 K-Swiss stripes are not iconic at all. and i know whenever i see shoes with more than three stripes i automatically think knock-offs.

Jumo's picture
Jumo
592 pencils

Think Botswana, please !!
Certainly a country where everyone cannot offer adidas !!

definitively courageous.

---
Jumo,
Art Director FP7 Morocco

Ed Mintone's picture
Ed Mintone
585 pencils

All Day I Dream About Swiss

scotbryson's picture
scotbryson
22 pencils

They completely missed on this one. It is visually communicating that K-Swiss is just copying Adidas.
What they need to express is the other way around.
Showing an Adidas shoe with the stitch marks and maybe a faded spot where Adidas removed the K-Swiss's other 2 strips. This puts K-Swiss on top!

sold's picture
sold
3261 pencils

stupid.
they put the K-swiss as a fake Adidas...
k-swiss is just like a pirate product in this ad.
worst ad for shoes lately

Hiten86's picture
Hiten86
72 pencils

We give you the same stuff as Adidas!
with 2 EXTRA STRIPES!

HURRY!

ugh

copywriter_n's picture
copywriter_n
52 pencils

two points for me
kswiss copies adidas or...
addidas wants to be kswiss

but the first one seems more convincing,
considering kswiss' status vs. addidas

catwalk's picture
catwalk
24 pencils

Krijn! Botswana....daht legt toght alle de tijd in het Zuidwijk. Niks mis met je Ad. Alhoewel. Niks extra ook, moet ik ook zeggen. Eerlijk dan.

http://adsoftheworld.com/media/print/viagra_freud

Groet!
Martin Mol

Martin Mol

bc2010's picture
bc2010
14 pencils

kSwiss white-out - thats a new one.

catwalk's picture
catwalk
24 pencils

Hey Kreihn... hit lehk erop dattsje wel wat Sljofeense sjhoenen kehunt gebruihke...
Jehouw team vhan Kanye West is van hagteh aanbevehleh bei deheze ahls ikh eghte Behotswaanse Viagra Pouwfwerr need!

Hagteleihke groehd tehurugh,

Mahrtin.

Martin Mol

amsterdam73's picture
amsterdam73
374 pencils

Not a bad ad if only there had been a line to explain what the brand/'agency' wanted to say.
For example 'the real K-Swiss, not as expensive as you might think', 'every shoe wants to be a K-Swiss' (or better lines of course... ;-))

(PS, haha, Krijn van Noordwijk, Botswana...)

Guest's picture
Guest

either kswiss copies adidas
kswiss is just as good as adidas
adidas wants to be kswiss
or adidas has evolved by adding 2 new stripes to become kswiss

Log in or register to post comments