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Published/Aired: 
November 2011
Description: 

Heads not hats

Advertising Agency: The Secret Service, Romania
Art Director: Dragos Gheorghiu
Creative Director / Copywriter: Mihai Ene
Graphic Designer: Iahim Tunoi
Strategist: Adina Sorescu
Photographer: Dan Samoila / Red Carpet Studio

Comments (7)

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Highest Rated

h_mble's picture
h_mble
Activity Score 15

at least make the robbers heads look they can be interchangeable,
don't get it

thedesignaddict's picture
thedesignaddict
Activity Score 5403

WTF?

andylefty's picture
andylefty
Activity Score 4535

Slightly confusing. Found this on the boutique's website.

"WELCOME TO MY E.BOUTIQUE.

TAKE YOUR TIME AND FIND THE HAT YOU LIKE. I PROMISE IT WILL MAKE A BEAUTIFUL HEAD OF YOU.

THE PIECES EXHIBITED HERE ARE LIMITED EDITIONS AND THEY WERE ALL CAREFULLY HANDCRAFTED BY ME.

SHOULD YOU FEEL YOU LOOK FOR THE ABSOLUTE EXPRESSION OF YOUR PERSONALITY THEN YOU NEED TO COME OVER MY STUDIO AND WILL DESIGN IT FOR YOU.
THEN YOU WILL OWN A UNIQUE PIECE THAT WILL TOTALLY REPRESENT YOU."

NicoCiego's picture
NicoCiego
Activity Score 1033

wa?

jponino's picture
jponino
Activity Score 601

idea probably interesting, and very more understandable thanks to andylefty,
but honestly, they could have take a look at their ad before selling it : the reaction of a customer will obviously be : wtf??? i don't want to waste my time trying to get it and won't go on their website to get it neither , so ... it's a waste of a campaign

dbor's picture
dbor
Activity Score 1455

Navy SEALs after special operation with heads of enemies.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Huh?

h_mble's picture
h_mble
Activity Score 15

at least make the robbers heads look they can be interchangeable,
don't get it

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