Kripa Foundation: Mary

It's never too early to tell your children about drug abuse
A public service message from Kripa Foundation. For help, call 26405811

Agency: Contract, Mumbai, India
Creative Directors: Ashutosh Karkhanis and Niranjan Kaushik
Art directors: Ashutosh Karkhanis and Niranjan Kaushik
Copywriters: Niranjan Kaushik and Ashutosh Karkhanis
Illustrators: Pankaj Bangde and Ravi Kajari

21 comments

Ireland's picture
Ireland
16 pencils

very nice

whitespace's picture
whitespace
1953 pencils

This makes it look cool to do drugs.

preeti_dhata's picture
preeti_dhata
85 pencils

i like it . not everything has to be like requim.. that is sad and bleak

purplesimon's picture
purplesimon
475 pencils

The best of the lot, but still not all that.

copywriter.txt's picture
copywriter.txt
828 pencils

I don't like the bottom of the ad. The illustration is so cool, why use a white background and helvetica black type?

msred's picture
msred
491 pencils

i just love this illustration, and I agree with Nocopywriter. I would've perfered to see white type on black.

Dick Huges's picture
Dick Huges
939 pencils

Send my congratulations to the illustrator. Not to the creatives.

mikelite's picture
mikelite
1031 pencils

I second this post

kre8's picture
kre8
989 pencils

3rd.

jennywhx's picture
jennywhx
1142 pencils

for some reasons, i pretty like this campaign, especially this one,perhaps credit to the illustration?

slim's picture
slim
1047 pencils

Poor writing and concept helped along by great illustrations. Why do I feel like I'm stating the obvious here?

kre8's picture
kre8
989 pencils

because thats what you do.

slim's picture
slim
1047 pencils

You have to sometimes.

How's NY, Mr big-shot ad guy?

adyct's picture
adyct
37 pencils

not very effective copy.

Wren's picture
Wren
66 pencils

Thoroughly disgusting!

ManchuChanchu's picture
ManchuChanchu
701 pencils

looks really good. very nice illustrations!

Have Heart's picture
Have Heart
922 pencils

A typical social-campaign: pick a great illustrater/photographer, create an okay idea on it and hope to win awards. I'm getting a bit tired of this, still it's a solid campaign.

tiny_wordz's picture
tiny_wordz
325 pencils

kripy!!!

flipadedip's picture
flipadedip
14 pencils

nice looks to these. Copywriting so so

teenie's picture
teenie
1894 pencils

When did copy become an afterthought? Such a beautiful idea and excellet execution - made totally mediocre by choppy, awkward copy. Not only doesn't it rhyme - the whole cadence is off. A little more thought and some tightening up would have worked wonders.

shubho 's picture
shubho

lazy creative. a bit dated. great illustration though.

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