Kripa Foundation: Johnny

It's never too early to tell your children about drug abuse
A public service message from Kripa Foundation. For help, call 26405811

Agency: Contract, Mumbai, India
Creative Directors: Ashutosh Karkhanis and Niranjan Kaushik
Art directors: Ashutosh Karkhanis and Niranjan Kaushik
Copywriters: Niranjan Kaushik and Ashutosh Karkhanis
Illustrators: Pankaj Bangde and Ravi Kajari

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This ad is confusing! I don't like thinking that this can be read by a child, it can make him feel like drugs are cotidian, are normal in a kid's life. Why ads about drugs don't offer images of the real consequences of drugs? the stethic of this ad makes the feeling that drugs are not a serious thing...

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