Krebsgesellschaft Nordrhein-Westfalen: The Art Campaign of the Cancer Society of North Rhine-Westphalia, Skin tumor

Skin tumor.
There's no art to early detection.
www.cancer-test.de

dvertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen, Joerg Jahn
Creative Director Art: Markus Hammer
Art Director: Sibylle Moos
Art Director: Pia Niehues
Junior Art Director: Anna Verena Heidekrüger
Copywriters: Thomas Blumer, Sebastian Breuer
Graphics: Björn Blöchlinger, Paul Labun
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert, Uli Geiger
Junior Account Manager: Melanie Stein
Head of Art Buying: Kerstin Mende
Published: December 2009

10 comments

gon_enelcamino's picture
gon_enelcamino
838 pencils
john doe's picture
john doe
1571 pencils

Ooops.

alejulimaty's picture
alejulimaty
838 pencils

me parece que tiene algo parecido, pero este es un juego de palabras para decir que no hay nada raro ni magico en la deteccion del cancer, mientras que el otro quiere cambiar la forma de verlo

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Besides being a copycat campaign as gon-enelcamino pointed out (though this may have precede that?), the copy/tagline is TERRIBLE. Of course there's an art to early detection - that's why specialized clinics exist. If there was no art to it, we could ALL do it ourselves. It negates the need to have specialists examine you. Based on that (since it's the crux of the campaign) I give it a 2.

salamandos's picture
salamandos
1947 pencils

good campaign.. the line sounds probably better in german "früherkennung ist keine kunst" but otherwise i don't see a problem in it. early detection is not let's say "rocket science" for the concerned individual because you only have to go to the specialists who will do their job. it describes the problem from the patients perspective.
as far as i can see the "hospital aleman" campaign came out later as the one from scholz & friends..

john doe's picture
john doe
1571 pencils

as far as i can see march comes before december.
sorry s&f...

Hibon's picture
Hibon
3731 pencils

This is the kind of campaign you hate it or you love it.

Simple ideas are the best !

hilazon's picture
hilazon
150 pencils

too bad it's already done, but still, beautiful

J.'s picture
J.
29 pencils

uh....

Holly Boy's picture
Holly Boy
42 pencils

just beautiful

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