September 2017

Problem: Kraft Singles are becoming more and more unpopular with millennials as they move towards healthier, better cheese.

Behavioral Insight: Most millennials talk a lot about being single and proud.

Solution: Play on the word single. "Single" as in romantically uninvolved and "single" as in Kraft single to create a funny and engaging print campaign.

Print advertisment created by Miami Ad School, United States for Kraft, within the category: Food.

When you're single but so is you're squad

Advertising Agency: Miami Ad School, New York, USA
Art Director: Hortense Fournier
Copywriter: Chandani Karnik

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