Kraft Peanut Butter with Honey: Beehive

Your favourite peanut butter, now with honey. Spread something new.

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Robin Heisey, Jeff Hilts, Pat Pirisi
Art Director: Aya Refaeli-Bernardo
Copywriter: Greg Gray
Photographer: Philip Rostron / Instil Productions
Print producer: Victor Carvalho
Published: May 2013

12 comments

certaintly's picture
certaintly
4056 pencils

works. ok.

germeni's picture
germeni
943 pencils

Mmm... solución obvia, la primera idea que apareció.

MindDrift's picture
MindDrift
1144 pencils

Really DraftFCB?

venom_elite's picture
venom_elite
769 pencils

Student work.

martintheperson's picture
martintheperson
944 pencils

Does the job. Simple. What more could you ask for? Not everything needs an Old Spice guy.

Martin Fleming

cvchitale's picture
cvchitale
1375 pencils

A very obvious execution...

salil.sharma's picture
salil.sharma
2288 pencils

I Like Concept & Execution

Ad Analyst's picture
Ad Analyst
459 pencils

@Salil.sharma :- Salil Do you realy type your comments or just copy paste it from your earlie.

Ad Analyst, (Advertising Journals) INDIA

eins-eins-null's picture
eins-eins-null
882 pencils

not smart. looks like first idea. and does NOT do the job in my opinion: it looks like honey. you have to take a closer view to get that it's peanut butter, but it's so cruelly boring that noone will ever do that (except for us of course).

alausa's picture
alausa
1426 pencils

Nice case, thanks Jaap.

DAS_13's picture
DAS_13
152 pencils

Not good and three CD's on the job!

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